ANALYST DIGITAL MKTG & SOCIAL MEDIA II

Job Description

Job Posting Title: [[ANALYST DIGITAL MKTG & SOCIAL MEDIA II]] Segment: [[Corporate]] Business Unit: [[GLOBAL MARKETING & COMMUNICATIONS ]] Building: [[KN1]] Recruiter: [[Rajitha M.]] Education Experience: [[Any Graduation (MBA or Marketing)]] Employment Experience: [[2- 5 years]] At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job Overview TE Connectivitys Digital Marketing & Social Media teams develop and manage all digital marketing campaigns, as well as digital properties to deliver a superior user experience, driving revenue potential and brand relevance by working with TE s business unit marketing teams to curate and create content that helps build TE s social media channels and across TE s digital marketing teams for best practice sharing and te.com new function deployments. They design and maintain relevant portions of TE.com, external data activities and potential partner sites; monitor, evaluate and integrate digital programs to maintain the best user experience on TE.com for business units. They manage digital campaigns to align with the efforts of integrated marketing campaigns and strategies and drive content integration strategies and optimization and manage TE s social media authoring/monitoring platform. The teams are also responsible for online database management including email communication plan, database selection, expansion and maintenance. Team members have experience with content publishing, CRM, various tools and content management suites (i.e. Adobe), sales and marketing automation systems (Eloqua, SalesForce.com), Microsoft Office and Adobe marketing tools; as well as experience with brand reputation management, and/or brand protection. Roles & Responsibilities
• Own all tactical activity in the AEM content authoring system in support of business unit campaign and product marketing activity including co-ordination with other integrated marketing activity.
• Develop and collect input briefs from client business units to create, manage, activate and report on content performance to maximize client value and contribute to overall success criteria; implement reviews and make process improvements
• Collaborate with relevant sub-vertical Marketing, Product Managers and other stakeholders to understand their unique goals, objectives and challenges
• Create content for digital channels (.com, Intranet, mobile) to maximize client value and contribute to overall success criteria; implement reviews and make process improvements
• Collaborate with relevant sub-vertical colleagues to develop and create digital content and assets for deployment on TE.com and other platforms
• Collaborate closely with relevant outside partners and sub-vertical colleagues to adapt content for digital delivery
• Contribute to global SEO practice, standards, and execution
• Experience in keyword research and competitor analysis using SEMrush and generating new keyword ideas will be an added advantage
• Track, report, and analyze website analytics; present results to illustrate insights and enable decision-making.
• Balance multiple concurrent assignments with shifting priorities across a shared resource pool in a fast-paced and high-volume environment
• Provide, review and analyze data related to digital performance, web analytics and page performance; present results to illustrate insights and enable decision-making
EDUCATION/KNOWLEDGE
• BA/BS degree in Marketing or Internet Technology or related field, or the equivalent combination of education and experience
Competencies Values: Integrity, Accountability, Teamwork, Innovation,

Keyskills :
social mediaweb analyticsbusiness unitsuser experiencedigital contentmicrosoft officekeyword researchdigital channelsdigital marketingproduct marketingdigital campaignscontent managementautomation systemsdigital conversioncompetitor analysis