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Apply for Head - Performance Marketing - FMCG

5.00 to 15.00 Years   Bangalore   30 Mar, 2023
Vito India
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    - Our client is one of the leading manufacturers of ayurvedic products and formulations and has multiple products in its portfolioJob Responsibilities :- Plan, strategize, execute and scale the companys direct-to-consumer business profitably; Budgeting & Maximizing ROI- Creating strategy and roadmap for the companys performance marketing activities; Define a sharp audience targeting strategy, review them regularly, and keep growing the universe.- Develop and own customer acquisition and retention funnels; Create a robust and effective campaign structure across all digital platforms (Facebook, Google SEM, Shopping, Affiliates, Instagram, YouTube, etc)- Own ROAS from performance marketing, continuously developing experiments/initiatives to improve metrics, including creative/copy testing, audience segmentation, ad placements, retargeting, and new channels to maximize full-funnel performance- Lead SEO agency to carry out all SEO related activitiesQualifications, Experience & Skills :- Should have experience in running revenue-focused performance marketing campaigns with extensive experience across all platforms - Facebook, Google, Instagram, YouTube, Affiliates- Should have managed an INR 1 Cr plus monthly spends and led a team- Outstanding knowledge of analytics tools, e.g. Google Analytics, Tableau, etc- Ability to work in a highly dynamic environment across cross-functional teams; Strong marketing acumen and should be extremely good with numbers and have great analytical skills- Exceptional organization and planning skills- Exceptional written/verbal communicationThis job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
google analyticsmarketing campaignscustomer acquisitionaudience segmentationexceptional organizationseosemtestingtableaustrategyplanning

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