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Associate Director - Brand Management & Organic Acquisition

5.00 to 7.00 Years   Bangalore   12 Jul, 2022
Licious
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryFMCG / F&B
Functional AreaSBU Head / CEO / Director
EmploymentTypeFull-time

Job Description

    Responsibilities :- Keeping in mind the nuances of D2C as a unique intersection of product, platform and service; develop and execute the motherbrand strategy, key sale events and big bet projects including digital brand activations across key geographies- Create quarterly and annual brand plans by designing and planning strategies for organic new user acquisition- Ideate on and create 360- campaigns for multiple brand objectives; including off-app brand building on TV, Print, Digital, Social, Radio, OOH and on-app on the Licious Android, iOS apps and web pages- Create consumer insight frameworks to arrive at right propositions and sharp briefs- Manage the brand acquisition budget, monitor spends and develop multi-media strategies across traditional, digital, social and new-age technology channels to drive KPIs - Measure Brand Health Tracks to identify and prioritize problem statements and solutions for the brand - Analyse market, competition and consumer behaviour to deliver insights and inputs into brand planning and development- Understand the various drivers of acquisition, along with trends (such as traffic, conversion, 0-1 customer journey) and create actionable programs leading to organic growth - Develop technology-driven innovations for new channels of acquisition with the Growth and Consumer Product teams- Partner with the internal Creative Marketing and Growth teams as well as Creative, Digital and Media agencies to create a link between brand budgets and business outcomesDesired candidate: - Wears her/his Passion for Meat on her/his sleeve- Dreamy eyed - someone who is curious and enjoys being challenged and breaking new ground- Data driven with a strong first principles understanding of brand building and consumer psychology- Ownership Mindset, willingness & demonstrated ability to do more with less to drive results- An ideas person with the ability to combine right & left-brain tasks to think analytically, track meticulously & execute practically- Experience in executing brand campaigns with a mix of digital, social and traditional offline experience and demonstrated creative excellence- Ability to consume vast amounts of data and qualitative analysis, identify problem statements and create actionable marketing plans- 5-7 years of experience in creating product and platform brands with stints across traditional FMCG as well as e-commerce or consumer internet- Prior experience of managing annual marketing budgets is a must - preferably Rs.50cr+- MBA/PGDM in Marketing from a premier B-School,

Keyskills :
organic growthbrand buildingcustomer relationsmedia agenciesbrand campaignsfinancebrand planningreporting

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