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Brand Leader - EdTech

12.00 to 16.00 Years   Bangalore   07 Mar, 2023
Ace Pro HR
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Client- Education technology client of AceProHR- This person will manage the Brand and report to CMORole:- Be the custodian and take ownership of all activities that will build the brand- Manage the relationship with brand ambassador (an Indian sporting icon) and ensure we are leveraging all possible synergies from this association.- Manage all mass-marketing campaigns for the brand. The individual must have sufficient experience of managing a brand with TV budgets of at least 50 crs.- Deep understanding of mass media - especially TV, and media planning is essential.- Client-side experience in producing multiple TV campaigns and digital content is required.- Will be responsible for the entire in-house creative team of about 10 writers and designers and ensure they are generating quality content to meet the creative requirements of the internal stakeholders.- Will be responsible for all PR activities and will lead the in-house PR team and agency to ensure all strategic PR goals are met.- Will be the champion of our social media strategy as well as ORM. Needs to have a sound understanding of the different social media channels and how each can be used effectively for our brand.Desired candidate profile :- Minimum 12 years of work experience, most of which should have been in the B2C start up marketing space.- Highly creative mindset with excellent communication skills.- MBA or technical degree from a well-reputed institution.- Ability to ideate and build creative content with limited resources. - We need someone who does not solely depend on a creative agency for the next big (or small) idea - but can come up with such themes and ideas on their own.- A passion for growing emerging brands with huge potential.- Experience in working with Digital B2C brands, PR, TV campaigns and digital brand campaigns.,

Keyskills :
sporting goods industrysocial mediamedia planningmedia strategydigital contentb2cbrandsoundagencythemesstrategyplanningmarketing

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