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Brand Manager

5.00 to 7.00 Years   Bangalore   23 Mar, 2022
Licious
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryFMCG / F&B
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    - Own customer and consumer understanding, identifying their barriers and triggers to purchase.- Analyse our key competitors positioning, communication & media presence & stay on top of the changing landscape of the meat industry.- Identify how our brand is currently positioned in the market and help craft a sharply positioned brand, and communicate it effectively internally & externally.- Develop customer segmentation and drive marketing plans to grow different segments through customer lifecycle of acquisition, engagement, retention, and growth.- Plan, conceptualise, develop, & execute multi-media brand campaigns. Budget for these campaigns, monitor spending, measure the success, and derive data-based learnings- Drive programs and projects across the various customer touch points to drive customer consideration and trust for our products.- Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and retention across channels- Conducting in-depth analyses to determine program effectiveness and to work with cross-functional teams to continuously improve marketing programs.Desired Candidate :- A curious hearty carnivore with an appetite for risk and the mind to put method to madness - Qualification: MBA in marketing (preferably from a premier institute)- Experience: 5-7 yrs. in brand management & 360 degree campaign execution preferably in related industries.- Think analytically, ideate creatively, track meticulously, execute practically, communicate effectively- Passionate about brands and a keen & instinctive sense of brands & consumers.Our Promise to You:- We value self-awareness, intellectual honesty, judgment, empathy, and positive energy over years of experience- Wed love to be challenged & have a completely fresh set of eyes & ears on our team!- If youre up to the challenge of creating a once in a lifetime brand then give us a shout!,

Keyskills :
marketingadvertisingbrand managementsalesatlequipment supplycampaign executioncustomer acquisitioncustomer segmentation

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