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Brand Manager/Senior Brand Manager - FMCG

3.00 to 5.00 Years   Bangalore   25 Jan, 2023
Hirepedia
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaFinance / Accounts / Tax
EmploymentTypeFull-time

Job Description

    Our client is a well established FMCG (D2C) startup in Bangalore. They are into nature-inspired complete range of Skin Care, Hair Care, and Bath & Body Products. The team is looking to hire Brand Manager/Sr Brand Manager. Role : Brand Manager/Sr Brand Manager. Location : Bengaluru Roles & Responsibility : The role covers strategic, analytical & executional support to help the brand achieve its business targets.Job responsibilities include:- End-to-end management of short & mid-term plans basis the long-term objectives for the solution area(s)- Market Understanding: Analyzing the evolving competitive landscape, industry trends & brand positioning; Thorough understanding of the TG, their trigger & barriers; consumer feedback on new launches, etc- New Products Development (NPD): Managing packaging development, projection alignment with channels, and strategy for product display pages on sales channels- Communication Strategy & Development: Assist in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc- Data Analytics: Actively driving measurement & learnings for various marketing initiatives Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross-functional teams and external partners/agencies/vendors- Other activities required to support portfolio management, sales support, customer service, etc to drive product success Educational/ Experience requirements: - Bachelors degree (business/marketing expertise pref.), Post grad. in Marketing preferred- ~3 years of experience in Brand Management, Consumer Marketing, or E-commerce- Prior experience in direct-to-consumer brands or FMCG brands along exposure to one start-up (in any industry) would be an advantage- Self-driven, enthusiastic team player; Ability to manage multiple projects simultaneously- Excellent stakeholder management- Analytical bent of mind - comfortable around digital data to learn and take better decisions- Passionate about building lovable consumer brands,

Keyskills :
marketingadvertisingbrand managementmarket researchsalesskin carehair caresocial mediasales supportproduct displaycustomer servicebrand positioning

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