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Brand Marketing Manager For a Top leading E-commerce Industry

2.00 to 6.00 Years   Bangalore   05 Feb, 2022
Yellow Box HR Services Pvt Ltd
Job LocationBangalore
EducationNot Mentioned
SalaryRs 14 - 20 Lakh/Yr
IndustryBPO / Call Center
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Roles and ResponsibilitiesUrgent hiring Manager in Brand Marketing for a top leading E-commerce IndustryJD Brand Marketing Manager (Private Labels)Role Summary:
    • The incumbent would be responsible to develop the brand architecture and brand strategy playbook.
    • Own key success metrics and analyze performance.
    • Handpick the right business partners (creative agency / digital agency ) and build a strong relationship with them.
    • Creative execution of the strategy through branding and communication.
    • Extend brand imagery into the entire customer experience from merchandising, packaging, service to build a differentiated experience and create delight.
    • Identify non-traditional levers to activate the brand e.g.: Influencer, Events, Engagement.
    • Build Cause Marketing as a key pillar of the brand.
    • Develop high-impact pitch presentations/ AVs to bring the proposition alive with key stakeholders for developing a deep consumer understanding of triggers and barriers for online shopping across categories.
    • Deliver on business goals of GMV, units, share and traffic by building brand equity/ recall, customer pull, traffic and conversions.
    • Independently leading, managing and delivering on key projects.
    Desired Background:
    • Candidates with an MBA in marketing.
    • Beauty and personal care experience will be a plus.
    • 2 to 6 years of experience in Brand Management, Marketing, communication.
    • Experience in e-commerce will be an advantage but not mandatory.
    • Project & stakeholder management.
    • Understanding of Brand positioning, communication development, Digital & Social Marketing.
    • Creative (Copy & Visual) thinking & assessment.
    • Startup experience is an advantage.
    Educational Qualification: MBA from Tier 1 Institute (2019-2020 batch).For further details drop your updated resume at saheli.yellowbox@gmail.com.,

Keyskills :
marketingadvertisingbrand managementdigital marketingbrandingpersonal caredigital agencybrand marketingcause marketingbrand positioningbrand architecturebehavioral trainingcustomer experienceproduct differentiationcommunication development

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