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Capabilities & Insights Analyst - Analytics, Marketing & Sales

3.00 to 8.00 Years   Bangalore, Gurugram   26 Oct, 2021
Job LocationBangalore, Gurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software,Sales / BD
EmploymentTypeFull-time

Job Description

What Youll DoYou will work with the Insights & Analytics group and consulting teams to solve analytically complex client problems in the market research domainIn this role, your primary focus will be client service with additional responsibilities in knowledge development. You will draft questionnaires, field surveys, apply and administer analytical/modeling tools and techniques and draw insights through statistical techniques and predictive modeling. You will provide guidance to client teams on customer insights projects related to the optimal research technique(s) and analytic modeling approach. This will involve working with client teams to draft questionnaires that address business objectives. You will work with external vendors to support online questionnaire programming and testing as well as acquire samples aligned with the target group specifications. You will monitor data collection and generate summary tables of the data.You will also perform general statistical analysis and data modeling in client and knowledge engagements for marketing. You will deliver high quality end products on time and perform quality checks wherever required. You will interpret data, design charts and graphics, formulate reports and make recommendations on the so what of the insights derived. This involves support, development and maintenance of proprietary McKinsey marketing techniques and other knowledge development projects.,

Keyskills :
data modelingmarket researchdata collectioncommercial modelsstatistical analysisclient servicedrawdesignchartscheckstestingvendorsresearchbusinessanalysis

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