skillindiajobs
Register for Job
Hyderabad Jobs
Banglore Jobs
Chennai Jobs
Delhi Jobs
Ahmedabad Jobs
Mumbai Jobs
Pune Jobs
Vijayawada Jobs
Gurgaon Jobs
Noida Jobs
Oil & Gas Jobs
Banking Jobs
Construction Jobs
Top Management Jobs
IT - Software Jobs
Medical Healthcare Jobs
Purchase / Logistics Jobs
Sales
Ajax Jobs
Designing Jobs
ASP .NET Jobs
Java Jobs
MySQL Jobs
Sap hr Jobs
Software Testing Jobs
Html Jobs
IT Jobs
Logistics Jobs
Customer Service Jobs
Airport Jobs
Banking Jobs
Driver Jobs
Part Time Jobs
Civil Engineering Jobs
Accountant Jobs
Safety Officer Jobs
Nursing Jobs
Civil Engineering Jobs
Hospitality Jobs
Part Time Jobs
Security Jobs
Finance Jobs
Marketing Jobs
Shipping Jobs
Real Estate Jobs
Telecom Jobs

Content Launch Marketing Mgr

3.00 to 5.00 Years   Bangalore   03 Mar, 2022
Amazon
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Job summaryAmazon is shaping the future of digital video entertainment in India. We seek a content launch marketing leader who can help us scale miniTV - a new mobile first video, free ad-supported (AVOD) streaming service for Amazon in India. Over the next few months, we plan to launch a large number of exclusive shows and new content.Over the past decade Amazon has developed a number of market-leading, innovative and fast-growing digital and mobile businesses, including: Amazon Prime Video, Amazon Prime Music, Echo, Alexa and Kindle. This is an exciting opportunity for an entrepreneurial minded candidate who wants to work in a start-up like environment and is passionate about digital media and new customer experiences.We are looking for a strategic, creative, and analytical leader who can ideate and drive end-to-end execution for marquee new content launches by miniTV. He/She will work with internal marketing teams, content creators and external agencies.As a content launch marketing leader, you will work towards coming up with a viewership plan, work with research agency on demographics, what kind of campaign messaging we want to deliver, work with internal teams to finalize and execute plan, and work with monetization team to drive revenues. You are required to use empathy, logic and hard data to influence choices.Key job responsibilitiesFrom a day to day perspective, you will: Ideate and prepare end-to-end marketing execution plan based on viewership goals that we want to drive for content slate finalized across genres. Work with research agency to arrive at demographic segment that the content will appeal to and what kind of messaging we want to deliver through the content Create a working backwards plan, map timelines and plan ahead for any delays or changes in launch plan Work closely with Ads sales / monetization team to drive sponsorship revenue, participate in pitches with brands / advertisers This role requires cross-functional co-ordination between various teams i.e. Social media, Digital marketing, PR, Content Aquistition, Content creators and digital agencies Write high quality documents to seek buy-in for investments, goals, targets and also share post-launch metrics and learnings Work with cross functional teams and share best practices, 3+ years of marketing experience Experience using data and metrics to measure impact and determine improvements Experience using Microsoft Excel to manipulate and analyze data Experience building, executing and scaling cross-functional marketing programs 5+ years of brand marketing or product marketing or content marketing experience Experience designing and executing online customer experiences Strong communication skills; experience in coordinating teams and communicating to senior management Strong bias for action and ability to prioritize Ability to use hard data and metrics to back up feature and customer segment recommendations Aptitude for organization, flexibility and producing results in a fast paced environment MBA/Masters degree from a reputed college Prior experience in OTT or social media space is preferred (not mandatory)

Keyskills :
digital videodigital mediasocial mediabias for action

APPLY NOW

Content Launch Marketing Mgr Related Jobs

© 2020 Skillindia All Rights Reserved