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Copywriter- Glance

1.00 to 8.00 Years   Bangalore   24 May, 2021
InMobi
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryAdvertising / MR / PR / Events
Functional AreaCopywriting
EmploymentTypeFull-time

Job Description

Who are we and what do we do Glance is an AI-powered digital content platform for the lockscreen. It shows personalized content across a variety of content that includes entertainment, sports, travel, wildlife, food, fashion and lifestyle. With more than 100 million daily active users, Glance is among that top 3 digital content platforms by daily use.Roposo, is Indias #1 short video app. With more than 100 million downloads on Google Play Store, it is the first and only Indian app in this club. Available in English and 10 Indian regional languages, the Roposo enables users to express themselves and connect with others using short-form video content.Glance and Roposo are owned by Glance, a subsidiary of InMobi Group whose mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company s 2018 World s Most Innovative Companies.Consistently featured among the Great Places to Work in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. We are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.About the role: You will be responsible for creative copywriting, with ability to create long form content for brand communication and digital marketing programs. You will operate at the intersection of communication and design and bring the brand story for Glance and Roposo to life. You will define and master the brand voice, be it short headlines or long form copy in a tone must be that is consistent and engaging. You will report to the Head of Brand Communications.What you will own:

  • Define and drive brand voice for consistency across all brand, product, community and social media communication
  • Interpret briefs and continually raise the bar on creativity, writing fresh & original copy that connects with the desired audience and drives action
  • Write clear, persuasive, and original copy for internal and external communication - social, print, video, and online including blogs, brochures, social media posts, newsletters, web pages, PR articles, product collaterals, email / digital campaigns, pitch collaterals, video explainers, case studies, among other similar channels
  • Amend, revise or relevel ads or campaigns in response to the feedback
  • Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging
  • Edit and proofread copy as needed
  • Use SEO principles to maximize copy s reach
  • Keep up to date with popular cultures and trends and apply that understanding on ongoing projects
What we expect from you
  • Bachelors degree in English literature, Journalism, Communications or related discipline
  • High degree of accountability since this is a small team, and the role is critical to success of the project
  • Should love thinking out of the box, since we have a lot of scope of innovation here
  • Creative thinker that works independently without a lot of oversight and direction
  • Excellent grasp of English language and ability to paraphrase
  • Knowledge/Experience of social media based content discovery is a plus
  • High on General Awareness, should not be restricted to only news, but all forms of viral content.
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Keyskills :
adobe creative suiteweb pagessocial mediacase studiesdigital contentCopywriter

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