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Damensch - Brand Head

5.00 to 10.00 Years   Bangalore   31 Jan, 2023
DaMensch
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryTextile / Garments / Fashion
Functional AreaSBU Head / CEO / Director
EmploymentTypeFull-time

Job Description

    About DaMENSCH Join us to revolutionise the e-commerce industry one dapper design at a time.DaMENSCH is a direct-to-consumer brand in the mens essential wear space based out of Bangalore. At DaMENSCH, we believe in enhancing the employees personal growth first, in order to grow successfully together as a company.We strive to find like-minded individuals to offer a diverse community of people to interact and grow with, from all walks of life. We believe that the people we hire are the crme de la crme and need not need fixed timings or constant supervision - we believe in collaborative hours instead of the archaic method of fixed working hours. Individual accountability, cross-collaboration and transparency are of paramount importance in our organisation. Two of our core values are Freedom and Responsibility.If this wasnt good enough - let us up the ante a little bit, we offer competitive salary, frequent one on ones for feedback, a comprehensive leave and health insurance policy (we need you to be healthy and relaxed at all times to work better) and plenty of outings and team engagements throughout the year (all work and no play makes jack and jill, dull people, right )Anyway, enough about us - if this seems like your ideal place to work - dont wait any longer, we want to hear from you soon! - Translate business goals into brand strategy and define the Go to market strategy Helping shape and communicate our vision and mission.- Consumer Insights-Own customer and consumer understanding identify the barriers and triggers to purchase. Conceptualize brand led ideas that can elevate brand awareness, recall and positioning in our target segment.- Brand Management -Responsible for increasing the brand share of voice, tracking, and analysing the performance of advertising campaigns. Strong attention to detail ensuring that all activities are in line with our brand identity and guidelines. - Social Media Management- Own Social media for DaMENSCH across all platforms and develop a tone of voice Key responsibilities : - Take ownership of the brands voice by defining guidelines and best practices across products and platforms- Develop specific campaigns to create and maintain high levels of customer interaction- Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and retention- Monitor market trends, research consumer markets and competitors activities,

Keyskills :
budgetingbusiness operationscoachingconcept developmentsocial mediabrand strategybrand identitybrand awarenessbrand managementhealth insurancecustomer acquisition

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