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Digital Marketing Specialist

2.00 to 7.00 Years   Bangalore   21 Dec, 2022
Job LocationBangalore
EducationNot Mentioned
SalaryRs 3.0 - 7 Lakh/Yr
IndustryBPO / Call Center
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

    Roles & Responsibilities:Sales & Media Planning (at scale): Will assist in building out the RFP using the pre-approved templates defined for different verticals. AS will provide any additional reports or insights if required that may help with the RFP. Assist in building out the media plans based on campaign goals & objectives.Campaign Setup & Coordination (during Pilot) Build (or assist in building) creative trackers required in setting up the campaigns. Collect, organize and confirm client creative assets Create Regalix build sheet Create Regalix case for campaign build Proactively reach out to CAMs for any missing information or assets required to setup or optimizecampaigns Coordinate with a centralized implementation team (trafficking) to complete setup. QC campaigns once they are set up to ensure its inline with the creative tracker and contract. Gather screenshot mock ups of ads to be launched Campaign Optimization & budget (revenue) realization. Proactively monitor campaign performance and delivery goals, escalate delivery issues as necessary. Monitory delivery and performance Weekly Reporting - Pulling data / screenshots for client Hourly/ Daily Pacing and BU Optimization Provide timely campaign optimization recommendations to CAMs/CPs to meet performance goals. Identify underperforming / underpacing campaigns and optimize campaigns to meet performance andrevenue goals (budget utilization) Work closely with implementation (trafficking) teams to implement approved recommendations.Campaign Effectiveness & Reporting Generate reports to troubleshoot/resolve third-party reporting discrepancies or campaign/creativeissuesBuild/Maintain Reporting Template Compile weekly reports for sales summarizing any potential revenue-at-risk At conclusion of campaign, provide client ready materials that show effectiveness of campaigns,teeing up future investment.Mandatory Skills Communications Excel Quick Learner Hands on experience working and optimization of Digital Marketing campaignsDesired Skills Client Handling experience, worked for Premium clients, Knowledge on Upsells

Keyskills :
google adwordsgoogle analyticscampaign managementonline advertising

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