Digital Strategist

Job Description

Our CompanyChanging the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!AEP Business ConsultantThe Platform Business Consultant position is a client-facing role, requiring deep business knowledge combined with a flare to tease out insights and use cases to drive key business goals & objectivesPlatform Business Consultants works with clients, internal sales/solution teams and technical consultants to understand their clients unique business requirements and help clients achieving their strategic goals (primarily related to their digital strategy) leveraging application services associated with Adobe Experience Platform.In addition, consultants help clients across all the phases of their digital marketing life cycle and support them effectively in getting value out of their Adobe implementation. Though not a technical position, having prior experience in digital analytics, Campaigns, testing and personalization will be helpful. Candidates with a value and business outcomes bent of mind would be preferable.Responsibilities:Gain an in-depth knowledge of a clients digital architecture, understand their business model and digital marketing strategyHelp narrow down key business goals and problem statements for the client through research of client website, client interviews and industry insightsLeverage data to identify key business impacting use cases and help prioritize these use cases based on impact, feasibility and other factors.Make recommendations based on analysis and industry driver to impact business outcomesGather, document client business requirements, help identify key performance indicators and other functional requirementsSupport internal technical consultants, data architects, developers and third parties throughout the implementation process from a business perspectiveUse the knowledge in areas like - Data, Campaigns, DMPs, relational data bases and visualization to execute customer use cases and derive valueSupport clients in implementation of identified use cases through reporting, data validation, dash-boarding and ad-hoc analysis requirementsChalk out maturity phases and help clients to move up their digital maturity curve, thus maximizing the value from Adobe investmentShould be adept with Microsoft Office suite for creating and communicating the analyses/strategies to the clientInteract frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executivesBecome an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businessesWork to educate clients on the best practices in relation to their specific industry and key business requirementsAbility to communicate the value delivered from the engagement and measure the sameAdditional Responsibilities:Act as the business owner and key strategic consultant for the clientsInnovate with different approaches for business analysis and should not hesitate to explore new and challenging areas like using advanced analytics to solve customers unique problemsBuild business relationships with Adobe Consultants & Partners maintaining the highest level of professionalism.Work closely with the technical consultants to ensure implementation best practices are followed and optimize the implementation, if needed.Required SkillsMust have:10+ years of relevant experience working in web analytics, Data management platforms, Campaign management, testing/personalization workstreams or related fields with a strong business focusUnderstanding of relational data bases and SQL queries (good to have)Solid understanding of online marketing, tools and related digital technologiesHave sound logical reasoning and exploratory data analysis skills. Should be adept with web analytics tools for advanced reporting, monitoring, dash-boarding, advanced analytics to solve business problemsSolid understanding of general/digital business models, concepts and strategies specific to some/all of verticals like Retail, BFSI, Media, Automotive, High-Tech, Education & HealthcareExceptional organizational, presentation, and communication skills- both verbal and writtenMust be self-motivated, responsive, professional and dedicated to customer successPossess an innovative, problem-solving, and solutions-oriented mindsetDemonstrated ability to learn quickly, be a team player, and manage change effectively,

Keyskills :
digital marketinggraphic designstudioweb development