for Retention Marketing Manager

Job Description

About the job3+ years of work experience in a consumer-facing vertical (Ecommerce preferred)Strong analytical skills and data orientation.Bachelors degree in Business, Marketing or CommunicationsPrefer at least 3 years of existing customer marketing experience, ideally with Direct toConsumer websitesPrefer at least 3 years of experience in WebEngage and MoEngage.Experience working with internal and external partners for increasing the lifetime value ofcustomersProven track record of growing and analyzing CRM/retention programs Strongfoundation in cross-sell/upsell strategiesConversion-rate-optimization (CRO) experience a plusDeep understanding of best-in-class loyalty programsShopify/Ominsend experience a plusThrives in a fast-paced, collaborative environmentJob ResponsibilitiesWill be responsible to improve retained users/driving repeat and she/he will sit with a salestarget.Oversee the growth of our email marketing programs by performing frequent experiencetesting, along with evolving our segmentation strategy and scaling our loyalty program tocreate a best-in-class experience for our customers.Build, launch, and scale a referral program that rewards and retains ourhighest-value and most loyal customers, focused on participation and upwardmigration.Work closely with key stakeholders in creative, marketing, technology vendors, and more todevelop and execute initiatives that drive customer loyalty and engagement.Optimize site email capture and increase key email metrics from list size and engagementto conversion and sales.Develop robust measurement strategies both at the campaign level and at the customersegment level, to measure the short-term and long-term impact of marketing strategies.Act as the in-house expert on existing customer marketing strategies and industry bestpractices.3+ years of work experience in a consumer-facing vertical (Ecommerce preferred)Strong analytical skills and data orientation.Bachelors degree in Business, Marketing or CommunicationsPrefer at least 3 years of existing customer marketing experience, ideally with Direct toConsumer websitesPrefer at least 3 years of experience in WebEngage and MoEngage.Experience working with internal and external partners for increasing the lifetime value ofcustomersProven track record of growing and analyzing CRM/retention programs Strongfoundation in cross-sell/upsell strategiesConversion-rate-optimization (CRO) experience a plusDeep understanding of best-in-class loyalty programsShopify/Ominsend experience a plusThrives in a fast-paced, collaborative environmentJob ResponsibilitiesWill be responsible to improve retained users/driving repeat and she/he will sit with a salestarget.Oversee the growth of our email marketing programs by performing frequent experiencetesting, along with evolving our segmentation strategy and scaling our loyalty program tocreate a best-in-class experience for our customers.Build, launch, and scale a referral program that rewards and retains ourhighest-value and most loyal customers, focused on participation and upwardmigration.Work closely with key stakeholders in creative, marketing, technology vendors, and more todevelop and execute initiatives that drive customer loyalty and engagement.Optimize site email capture and increase key email metrics from list size and engagementto conversion and sales.Develop robust measurement strategies both at the campaign level and at the customersegment level, to measure the short-term and long-term impact of marketing strategies.Act as the in-house expert on existing customer marketing strategies and industry bestpractices.3+ years of work experience in a consumer-facing vertical (Ecommerce preferred)Strong analytical skills and data orientation.Bachelors degree in Business, Marketing or CommunicationsPrefer at least 3 years of existing customer marketing experience, ideally with Direct toConsumer websitesPrefer at least 3 years of experience in WebEngage and MoEngage.Experience working with internal and external partners for increasing the lifetime value of customersProven track record of growing and analyzing CRM/retention programs Strongfoundation in cross-sell/upsell strategiesConversion-rate-optimization (CRO) experience a plusDeep understanding of best-in-class loyalty programsShopify/Ominsend experience a plusThrives in a fast-paced, collaborative environmentJob ResponsibilitiesWill be responsible to improve retained users/driving repeat and she/he will sit with a sales target.Oversee the growth of our email marketing programs by performing frequent experiencetesting, along with evolving our segmentation strategy and scaling our loyalty program to create a best-in-class experience for our customers.Build, launch, and scale a referral program that rewards and retains ourhighest-value and most loyal customers, focused on participation and upwardmigration.

Keyskills :
crmretention managementcro