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Growth Marketing Manager

3.00 to 6.00 Years   Bangalore   01 Feb, 2023
Vedantu
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    As a member of the marketing team, you would need to:- Devise innovative growth strategies, by developing a deep understanding of our target consumers.- Have a deep understanding of digital marketing channels and driving scale on customer acquisition and driving top of the funnel for the business.- Identify new growth opportunities within your channels and outside (explore new avenues/ growth hacks) to acquire new and engaged users.- Collaborate with channel-specific marketing teammates (content, creative etc.) to identify areas for growth.- Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses.- Curate insights from FB and Google Ads Manager, Google Analytics, to map customer journeys and buyer segments.- Create a performance metrics framework to set and evaluate goals for every campaign, look at the data daily to identify any problem areas and be proactive in problem solving.- Understand and optimize on the CRM funnel to improve SMS, Email campaigns performance to improve overall conversion funnel.Key Skills- A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.- Can carry out market research/ customer calls to understand the user profiling and run targeted marketing campaigns.- Wear a marketing hat and think creatively to come up with powerful communication to break the clutter and stand out amongst the ever-evolving set of competitors.- Can envision and come up with longer-term marketing strategy as opposed to just limiting the thought process to campaign execution.- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.- Passion & hustle to take on & solve problems individually and within cross-functional teams.- Strong verbal and written communication skills and collaborative working style are a major plus.Basic Qualifications- Experience in running digital marketing campaigns for tech-first organizations- Having exposure in both India and international markets is an added plus,

Keyskills :
marketingsalesadvertisingbusiness developmentbrand managementuser profilinggoogle analyticsdigital marketingcustomer journeysgrowth strategiesmarketing strategy

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