Head - Marketing Operations

Job Description

About MoEngageMoEngage is an intelligent customer engagement platform, built for customer-obsessed marketers and product owners. We enable hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle.Fortune 500 brands and Enterprises across 35 countries such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet-first brands such as Flipkart, Ola, OYO, and Bigbasket use MoEngage to orchestrate their cross-channel campaigns and engage efficiently with their customers sending 50 billion messages to 500 million consumers every month!Our vision is to build the world s most trusted customer engagement platform for the mobile-first world.We promise to care about your customers as much as you do. And that justifies our top ratings for service and support in Gartner Magic Quadrant, Gartner Peer Insights, and G2 Summer Reports. We have also been recognized as one of the 25 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm based on the employee feedback on Glassdoor where employees reported the highest levels of satisfaction at work during the first six months of the pandemic.

• Own the marketing operation roadmap, strategy, process, technology to facilitate and accelerate Sales & Marketing teams to achieve their goals.
• Proactively apprise key stakeholders across marketing, sales, and others of insights on marketing performance to ensure cross-functional alignment on programs and strategy.
• Monitor, measure, analyze and report the effectiveness, impact, and influence of marketing initiatives against team OKRs including volume, velocity, conversion, growth, pipeline, average pipeline value, etc., w.r.t but not limited to focus accounts, industry, prospects, account size.
• Ensure processes are designed, documented (where necessary), and followed to prevent inconsistencies in data and interpreted insights.
• Continuously work towards simplifying and improving processes by avoiding customization bloats, data debts, etc.
• Manage, build, and lead a strong team by coaching and developing existing members and closing skill gaps with necessary training and enablement.
• Lead the team to identify ways to improve critical marketing programs, processes, and workflows to enhance overall efficiency and effectiveness.
• Maintain, and track the marketing budget to ensure the cost and ROI metrics are as per the plan.
• Define the Marketing Operations vision and strategy that enables intelligent decisions through precise analysis.

Qualification & Skills:

• 7+ years of experience managing MarTech in an enterprise software industry or B2B SaaS.
• Showcase strong leadership, strategic vision, tactical execution, excellent planning, organizational, and project management skills.
• Extremely analytical and data-driven to drive results and identify new opportunities to grow.
• Demonstrated experience designing an innovative marketing technology stack.
• Hands-on experience with technology and automation platforms (HubSpot, Salesforce, Demandbase, Zapier, Google Analytics, Drift, etc.)
• Hands-on experience implementing successful CRM strategies will be a plus.
• Focus on attention to detail, data-driven, and commitment to quality to ensure consistency.
• Excellent written, communication, and public speaking skills.
• Continually learn the latest platforms, technology, tools, and marketing solutions to enhance workflow.
• We are growing exponentially, with several moving pieces at any given point in time. You should have the ability to experiment, measure, grasp things quickly, and improve.

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Keyskills :
global investmentsoftware industrymarketing budgetcloud computinggoogle analyticsstrategic visionproject managementdrive resultspublic speakingprivate cloudsales marketing