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Head - Performance Marketing - Online/eCommerce - IIM/ISB/MDI/FMS

7.00 to 10.00 Years   Bangalore   28 Mar, 2023
Zyoin
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSBU Head / CEO / DirectorMarketing / Communication
EmploymentTypeFull-time

Job Description

    Key Responsibilities :- Be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Facebook, Google, affiliates etc.- Forecast monthly, quarterly, annual acquisition numbers and costs.- Execute full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting- Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.- Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas- Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches- Lead, mentor and build the performance marketing teamDesired Skill Set :- 7-10 years of experience with premium B School background with proven learning agility- Top of the line digital marketing leader with relevant performance marketing experience in scaling up digital companies ( E-Commerce / FinTech / Gaming / Tech Start-Ups etc )- Ability to lead a team and work with diverse, matrixed stakeholders- Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, Appsflyer, DCM, etc.).- Experience and ability to manage scale (strong knowledge of organized players (Facebook/Google etc) and Affiliate platforms as well as experience to build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization towards automationThis job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
marketing campaignsbrand marketingoptimization strategiesdigital marketingacquisition campaignsspectrum management

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