Head - Retention/Loyalty & Consumer Lifecycle Marketing - eCommerce

Job Description

We have an opening as a Head-Retention,Loyalty & Consumer Lifecycle MarketingJob Location : Bangalore- Create quarterly and annual business plans by designing and planning strategies for revenue growth from existing users of the platform- Ideate, build & execute consumer lifecycle pro rams to drive retention, reactivation, engagement and loyalty with a focus on Conversion, LTV & repeat purchases- Mana e end-to-end ownership of promotional events and platform budgets to maximize revenue while optimizing CPO- Segment users and mana e home pa e merchandising to provide the relevant on-app experience- Own digital strategy to boost retention and consumption using multiple digital channels/platforms- Understand the impact of NPS on retention and improve customer experience in collaboration with Customer Service, Product, Last Mile, Supply and Inventory teams- Drive adoption, renewal and consumption of loyalty pro ram members through CRM and Digital channels- Understand demand and supply side levers of retention and consumption to build a pro- table growth model to drive LTV while optimizing CRC- Innovate, launch, and row new marketing pro rams on the platform in areas such as consumer delight, loyalty, recommendation and automated marketing- Work closely with the Brand and Product teams to build processes for customer onboarding process in the channel mix to maximize retention- Work closely with the Analytics team to create frameworks and prediction models to accelerate consumer journeys post acquisition to habit formation- Partner with external agencies to build campaigns around re-engagement and transactionsDesired Skills :- Dreamy eyed - someone who is curious and enjoys bein challenged and breaking new round- Ownership Mindset, willingness & demonstrated ability to do more with less to drive results- Ability to consume vast amounts of data and qualitative analysis, identify problem statements and create actionable marketing plans- Demonstrated skills in mana in complex processes with multiple business owners, makin trade-offs against business priorities- Passion for data, metrics and quantitative/qualitative analysis, and ability to turn analysis into actionable marketing plans- 7-8 years experience in growth or CLM/CRM roles in consumer internet and/or e-commerce businesses, We have an opening as a Head-Retention,Loyalty & Consumer Lifecycle MarketingJob Location : Bangalore- Create quarterly and annual business plans by designing and planning strategies for revenue growth from existing users of the platform- Ideate, build & execute consumer lifecycle pro rams to drive retention, reactivation, engagement and loyalty with a focus on Conversion, LTV & repeat purchases- Mana e end-to-end ownership of promotional events and platform budgets to maximize revenue while optimizing CPO- Segment users and mana e home pa e merchandising to provide the relevant on-app experience- Own digital strategy to boost retention and consumption using multiple digital channels/platforms- Understand the impact of NPS on retention and improve customer experience in collaboration with Customer Service, Product, Last Mile, Supply and Inventory teams- Drive adoption, renewal and consumption of loyalty pro ram members through CRM and Digital channels- Understand demand and supply side levers of retention and consumption to build a pro- table growth model to drive LTV while optimizing CRC- Innovate, launch, and row new marketing pro rams on the platform in areas such as consumer delight, loyalty, recommendation and automated marketing- Work closely with the Brand and Product teams to build processes for customer onboarding process in the channel mix to maximize retention- Work closely with the Analytics team to create frameworks and prediction models to accelerate consumer journeys post acquisition to habit formation- Partner with external agencies to build campaigns around re-engagement and transactionsDesired Skills :- Dreamy eyed - someone who is curious and enjoys bein challenged and breaking new round- Ownership Mindset, willingness & demonstrated ability to do more with less to drive results- Ability to consume vast amounts of data and qualitative analysis, identify problem statements and create actionable marketing plans- Demonstrated skills in mana in complex processes with multiple business owners, makin trade-offs against business priorities- Passion for data, metrics and quantitative/qualitative analysis, and ability to turn analysis into actionable marketing plans- 7-8 years experience in growth or CLM/CRM roles in consumer internet and/or e-commerce businesses,

Keyskills :
lesssupplycustomer serviceboostqualitative analysisrammetricsloyaltydigital strategybrandvastpromotional eventsexternal agenciesramscustomer experienceltvturnconsumer internetdemand