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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | IT - Software |
| Functional Area | Marketing / Communication |
| EmploymentType | Full-time |
The Senior Marketing Analyst is responsible for strategic marketing consulting,configuration of marketing automation technologies, and the creation and presentation ofclient deliverables. This may include current-state audits and analysis, marketing strategy,best practices, visioning and recommendations for marketing programs, and implementationof marketing automation technology. Responsibilities: Provide strategic recommendationsand vision for Digital Marketing planning and best practices. Understand intricacies ofcustomer data and how data can affect Digital Marketing objectives. Consult on Marketingprocess best practices, and the intricacies of Sales and Marketing alignment. Understandthe intended audiences for the solution, purpose of engaging these audiences, and validateagainst objectives and success metrics. End to End Digital marketing campaign executionon B2C and B2B channel Landing Pages / Micro-sites creation for Customer/lead trackingand details capture Query and Filter Activity to perform segmentation in campaign journey Email studio, Automation Studio, Contact Builder, Journey Builder, Engagement Studio tobuild 1:1 personalized campaign journeys Build relational data models Build complexemail automations Send emails via Email application sending methods Integration ofSalesforce Marketing cloud with Salesforce Prospect Lists, One-to-One e-mails creation Integration of Social Networking platform with Exact Target Performing email sends withtrigger send, manual send A/B testing to weight emails delivery success Reporting anddashboard for Campaign analysis Web Services and API Lead requirement/user storygathering sessions for Digital Marketing engagements. Provide best practice consulting,implementation and migration services for ExactTarget Marketing Cloud (email, SMS,social, web, advertising, analytics, etc.). Lead client discussions, facilitate marketingdiscovery and lead marketing projects/initiatives as needed. Create or oversee thecreation of training content, and lead client trainings sessions on ExactTarget MarketingCloud. Experience with Information Architect tools for wireframes and prototyping such asAxure, OmniGraffle or other tools are preferred working knowledge of Responsive Designand working knowledge of front-end development capabilities Scripting: AMPscript, JavaScripts, CSS, HTML, XML Query Language: SQL Language : Java,J2EE Activities andskills to achieve the above responsibilities include, but are not limited to: 5+ yearsbusiness and business technology experience 2+ years experience with ExactTargetMarketing Cloud Exact Target Marketing Cloud experience preferred SalesforceMarketing Cloud Email Specialist certification preferred Desired Skills Proficiency in othermarketing tools like Eloqua, Marketo is an added advantage Pardot, Social studio,Force.com and Radian 6 would be added advantage Excellent communication skills(written, verbal and visual) Strong relationship management and interpersonal skills Consulting/Professional Services experience preferred Salesforce Sales, Service orCommunity Cloud experience and certifications preferred Understanding of Agilemethodologies preferred.Job Requirements: Marketing Cloud, Programming Development, Code Review ReportLocation:Bangalore / Chennai / KolkataExperience:3 to 12 YearsSkills Required:Marketing Cloud
Keyskills :
social networkingmarketing planningdata modelsstrategic marketingweb serviceslanding pagesmarketing consultinginterpersonal skillsfront endmarketing analysisbusiness technologydigital marketingmarketing automationcode reviewmarketing program