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iNurture Galileo India - Senior Marketing Lead

8.00 to 15.00 Years   Bangalore   23 Mar, 2023
iNurture Education Solutions
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Job Responsibilities : - Conceptualization, Visualizing & Designing of Logos, Website, Mobile App, Social Media Creatives, Digital Marketing Creatives, Video & Print etc. etc.,- MarComm: Design and execute annual marketing communication plan for the company, drafting high quality communications ensuring appropriate content, tone, brevity and consistency- Planning, developing and implementing all the MarComm and BrandComm activities both for digital and conventional channels.- B2C communication, with partner branding or the concerned sub-branding and ensure that online and offline communication is in sync.- Plan, execute and monitor digital campaigns for iNurture and its partners on Google, Facebook and other channels.- Generate leads through SEO and organic campaigns.- PR and Events - Drive PR initiatives and activations - Connect with media houses for both online & offline communication- Marketing and branding activities like print ads, radio ads, TV ads, ATL, BTL and other branding activities.- Liaising with marketing agencies for campaigns on TV, Radio, Online, Outdoor & Print.- Organizing and participating in events like seminars, education fairs, trade shows etc.- Team Management - Manage team performance and output quality.- Storytelling: Conceptualize & create a strong storytelling ethos for Influencer marketing & product shoots.- Review and run the final quality check of all forms of communications of the brand being released internal as well as external.- Coordinate with content team, social media team & manage in house team of designers for overall execution of Brand Go-to market strategy (Buzz, pre-launch, launch & post-launch).- Developing high quality and effective marketing collaterals that align correctly with the overall brand strategy.- Work closely with agencies for developing and launching initiatives and programmes to strengthen brand positioning, overcome competitor challenges, etc.,- Carry out efficient Media planning and execution across all mediums- Generate MIS and analytical reports for management reviews.- Work closely with Sales distribution teams across channels for establishing and achieving the business plans (top-line profitability) through effective ATL BTL programs- Maintaining and updating brand communications guidelines - including visual and copy content.,

Keyskills :
marketingbrand managementmarket researchadvertisingsalesprint adstrade showssocial media

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