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Lead - Data & Business Analyst

2.00 to 7.00 Years   Bangalore   23 Jun, 2023
Citibank India
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaStatistics / Analytics
EmploymentTypeFull-time

Job Description

    • Accountable & Responsible for delivering analytics initiatives and projects for region and country focused on integration with private bank.
    • Provide data-driven insights and recommendations to improve sales and customer experience. Work closely with Sales and Marketing teams to understand objectives and help them deliver using data-driven decisions
    • Bring story telling skills and ability to influence key stakeholders towards desired outcomes
    • Work closely with the Sales & Marketing, Products, Customer Experience, and Decision Management teams to understand Business problems and come up with an analytical solution for the same
    • Bring data-based ideas for sales, marketing and customer experience and work with business teams to pitch and execute them
    • Mentor juniors in the team and train them on tools/techniques required for day to day deliverables
    The ideal candidate would have:
    • 6+ years of experience in marketing analytics roles, exposure to financial services domain is an added advantage
    • Deep expertise & experience in Marketing domain for 3+ years
    • Experience in Big Data environment handling data extraction / manipulation from huge / complex databases using SAS / SQL / Python for 2+ years
    • Ability to structure the problem, hypothesis-driven approach, problem solving skills and strong Analytical ability are important
    • Ability to clearly and concisely articulate the problem, approach and recommendations to both technical and business audience
    • Ability to think strategically, and then follow through with detail-orientation and execution and success in managing competing priorities
    • Possess good understanding of digital analytics implementation, tag management systems and/or data integrations
    • Experience with multi-channel and cross-channel attribution
    • Expertise in creating and driving quantifiable metrics/KPIs and leverage consumer data to find quality customers to acquire, engage, retain and reactivate through different marketing channels
    • Strong negotiation and influencing skills
    • Strong executive presence, communication and presentation skills
    • Good data visualization and story-telling
    • Good team player
    Education:
    • Bachelor degree or above in any of the following disciplines: Computer Science, Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability
    • MBA or PGDM would have an added advantage
    ,

Keyskills :
customer relationsdocumentationrequirementsfunctionalbusiness requirementsbig dataproblem solvingdata extractioncomputer sciencedigital analytics

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