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Lead - Digital Marketing - B2C

5.00 to 8.00 Years   Bangalore   26 Oct, 2022
Rising India Services
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaSales / BDInternet Marketing
EmploymentTypeFull-time

Job Description

    Role : Digital Marketing Manager/LeadIf you always thought of yourself as entrepreneurial, customer-obsessed, results-oriented, strategic yet execution-focused, hungry and passionate about technology and health, we have a dream opportunity to back yourself up. About the company: healthi (www.healthi.in), is founded by Stanford GSB/ INSEAD MBA alumni and backed by premier investors and thought leaders. We make preventive health simple and intelligent by bringing together advanced data science, technology and a compelling user experience. We have seen great traction to become Indias fastest growing preventive health company and are looking to scale out the business as a template for entering other growth markets. If you have bought anything online, treated yourself to pizza, bought insurance, are on a social network, or drive a car then chances are that you have been served by one of hundreds of our customers.About Role :We are looking for an experienced Digital Marketing Manager to assist in the planning, execution and optimization of our online marketing efforts. The promotion of our services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce ou r marketing campaign.Responsibilities:- Assist in the formulation of strategies to build a lasting digital connection with consumers- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)- Launch optimized online adverts through Google Adwords, Linkedin etc. to increase company and brand awareness- Be actively involved in SEO efforts (keyword, image optimization etc.)- Prepare online newsletters and promotional emails and organize their distribution through various channels- Provide creative ideas for content marketing and update website- Collaborate with designers to improve user experience- Measure performance of digital marketing efforts using a variety of Web analytics tools- Acquire insight in online marketing trends and keep strategies up-to-date- Maintain partnerships with media agencies and vendorsRequirements :- Proven experience as Digital Marketing Leader or similar role- Excellent understanding of digital marketing concepts and best practices- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM- Working knowledge of ad serving tools- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)- Skills and experience in creative content writing- Analytical mindset and critical thinking- Excellent communication and interpersonal skills- 5+ years marketing experience in B2C,

Keyskills :
ad servingsocial mediadata scienceweb analyticsgoogle adwordsmedia agenciesonline marketinggoogle analyticscreative contentdigital channelsdigital marketing

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