Lead - Marketing

Job Description

Who are we and What do we do InMobi Group s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company s 2018 World s Most Innovative Companies.Consistently featured among the Great Places to Work in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion.About 1WeatherWith so much clutter in the digital weather space where most apps want to get straight to point and give forecasts, 1Weather is turning Weather news into a personalized experience that goes beyond simple forecasts. With real-time relevant recommendations and prompts, we help you make the best of every day, regardless of the weather. While others provide you with raw data, we decode it for you and make sure you can use it to the best of your abilities.With features such as 7-day forecasts, live radar, severe weather alerts, AQI, Twitter buzz and global trends, 1Weather helps users stay informed and prepared, helping them control their daily routines and own the day.What can we promise We offer you an opportunity to work on building enterprise platforms that require you to acquire, hone and demonstrate your engineering skills in designing and solving for complex problems, thereby creating software that creates value for our customers in a very reliable, scalable, secure and AI-first manner. At InMobi, you get to work on cutting-edge technologies, work closely with business teams and grow as an overall technology leader.Modern work environment, flexible schedule and smart, creative, down-to-earth people. Internal opportunities to move roles and try out bridge assignments with different teams. Food for your soul free meals all days of the week, gym or Yoga class to flex those biceps, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.What you will be doing You are passionate about building brands. You love working on new and complex problems, finding deep consumer insights and crafting the right story in a simple and engaging manner. You are curious about micro and macro developments and can identify consumer marketing opportunities in the same. You have a desire to try out new things. You can put traditional and non-traditional marketing strategies and tactics into play and have the itch to reinvent the playbook, if that s what it takes. You will partner with product, design and business teams to bring to life product experiences that delight our customers and drive business results. You will inspire action from cross functional teams through data-driven insights and execute with operational rigor and efficiency.
• Develop the brand and product marketing strategy for 1Weather.
• Craft the positioning, value proposition and messaging, driven by consumer insights
• Analyse customer needs, market trends, and competitive developments to define the communication road map for the brand and work closely with the business/ product teams to develop the same
• Define the vision and build the brand health of 1Weather brand with consistent messaging and channel marketing mix
• Drive organic visibility for the brand by partnering with the product, growth & media teams
• Drive user engagement and communications with value-add content and brand initiatives
• Be the voice of the consumer by understanding user needs and pain points through direct interactions with users & business stakeholders as well as data analytics and formulate strategies to elevate the same through product education and communication messages.
• Identify the most impactful problems to solve and be able to estimate the business impact of solving them
• Explore new, innovative ideas to solve user problems that differentiate us from the competition
• Create channel positioning, value proposition and messaging driven by business requirements, product and user insights
• Craft and manage marketing playbooks as well sales enablement material to support business teams to close deals on both supply and demand side.
What do we expect
• Master s in communication or an MBA Marketing degree preferred
• 6-8+ years of experience in brand strategy, planning or brand marketing roles, preferably a mix of agency and/or consumer tech companies
• Ability to communicate with potential partners in a friendly and professional manner
• Thrives in a fast-paced environment; comfortable multi-tasking and taking the lead
• Detail-oriented, responsive to feedback, and comfortable with tight deadlines
• Inspiring presentation and storytelling skills
• Ability to work cross-functionally across time zones, and in a team and/or matrix environment.
• Excellent interpersonal and relationship-building skills
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Keyskills :
fun at workdata analyticsbrand strategysevere weatherbrand marketingsales enablementproduct marketingconsumer insightschannel marketingflexible schedulemarketing strategy