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Licious - Senior Manager/Associate Director - Category Management __

2.00 to 7.00 Years   Bangalore   12 Aug, 2022
Licious
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryFMCG / F&B
Functional AreaFinance / Accounts / Tax
EmploymentTypeFull-time

Job Description

    Sr. Manager/Associate Director- CategoryResponsibilities:- Build a portfolio strategy for the assigned categories to deliver the revenue targets and GM. Create exciting new collections and categories that strengthen the Licious brand as the meat expert- Work closely with the consumer insights team to understand the consumers usage & attitude towards the category and to identify the need gaps- Develop comprehensive briefs for new product launches by distilling the consumer insights, market study and portfolio gaps- Closely liaise with NPD, sourcing, planning, production and other cross-functional teams to develop and launch the products as per the calendar- Work closely with brand, content, design, growth, channel and other key stakeholders to build an effective GTM strategy for the new launches- Design the ideal pricing strategy for new launches and existing range, by balancing the revenue growth and GM deliverable- Deliver the required GM for the assigned categories. Anchor portfolio rationalization and price revisions at regular intervals- Work closely with the planning, sourcing and production teams to ensure availability and reduce wastage and discounts- Increase category penetration by creating events, offers and other engagement activities by partnering with growth and acquisition teams- Build the category in the multi-channel environment by supporting the channel partner teams in terms of portfolio design, pricing, events and other operations- Partner with the brand and content team to create engaging content to build the affinity for the categories- Monitor the consumer ratings and reviews for the range and consistently work on improving the product quality Desired candidate :- Prior experience in product development and category management with exposure to product development cycle in FMCG. Exposure in D2C/E-commerce preferred, not mandatory- A good team player with a demonstrated ability to build and lead cross-functional teams- Wears her/his Passion for Meat on her/his sleeve- Dreamy-eyed - someone who is curious and enjoys being challenged and breaking new ground- Data-driven with a strong first principles understanding of category creation and consumer insights- Ownership Mindset, willingness & demonstrated ability to do more with less to drive results- An ideas person with the ability to combine right & left-brain tasks to think analytically, track meticulously & execute practically- Ability to consume vast amounts of data and qualitative analysis, identify problem statements and creates actionable plansMust Haves :- MBA from a Tier-1 institute: Batch of 2hidden_mobile- Category management experience in the FMCG space for at least 2 years,

Keyskills :
financeadvisorycompliancereportingcustomer relationsmarket studyproduct qualitypricing strategyengaging contentconsumer insightsproduct development

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