Manager/Head - Digital Marketing

Job Description

Manager/Head - Digital Marketing - FinTech- Xperia is looking to hire a Digital Marketing Head to lead outbound marketing for a leading fintech company. Youll be responsible for developing -marketing strategy presenting in ways that will boost sales, both with high-value enterprise clients (B2B) and more frequent platform subscribers (B2SME).- Youll also be responsible for being the brand custodian and drive all our marketing efforts to meet our business objectives.- For this role, you should have an in-depth experience in digital marketing ,a passion for digital technologies and a deep understanding of the digital medium. You will need creative and quantitative thinking and high quality execution abilities.- You should have advanced expertise with various product and digital marketing tools and techniques, such as email campaigns, social media marketing, SEO/SEM, content marketing/branded content and affiliate marketing. Your goal will be to develop and implement the most innovative marketing plans to position and promote our products in line with the business goals.Responsibilities :- Develop a digital marketing roadmap and execute the strategies- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency- Measure ROI and KPIs and prepare budget- Develop specific campaigns to create and maintain high levels of customer interaction- Oversee our social media accounts- Manage and improve online content, considering SEO and Google Analytics- Forecast sales performance trends and act proactively to increase our market segment- Liaise with Product, Design and Sales to increase client satisfaction through cohesive strategies- Motivate digital marketing team to achieve goals- Monitor competition and provide ideas to stand out- Stay up-to-date with digital technology developments- Conduct user research / surveys and interviews, test market to synthesize and channel customer feedback to appropriate teams.- Plan and execute internal and external offline events (with digital marketing initiatives).- Drive digital traffic and leads using product sites, apps and other digital channels.- Manage relationships with external partners such as media companies/journalists, marketing and PR agencies.Required Qualifications :- Proven work experience as a Digital marketing Lead- Demonstrable experience in designing and implementing successful digital marketing campaigns- Strong understanding of how all current digital marketing channels function- Solid knowledge of online marketing tools and best practices- Hands on experience with SEO/SEM, Google Analytics and CRM software- Familiarity with web design- Excellent analytical and project management skills- Strong team management and communication (written and verbal) skills- Masters and/or bachelors degree in relevant fields - engineering + business education background preferred.Technical Skills :- Excellent writing, editing (text/visual/video), presentation and communication skills.- Demonstrable experience with analytics and marketing tools for social and digital marketing.- Experience in market analysis, mapping competitor activity, studying consumer behavior.- Demonstrable knowledge of SEO, SEM, social media marketing, Google AdWords.- Proficient with elements of web design, CMS (WordPress), web development (frontend) and SEO.General Traits :- Passion for marketing, sales and rapid business growth.- First-principles thinking, attention to detail in execution.- Customer-oriented with good multitasking and organizing abilities.- Creativity, innovative thinking, willingness to experiment.- Analytical mind and strong quantitative skills.You Believe-in & will align with our Business Objectives :- Customer Obsession : Consistently listen to customers; test, enhance and improve the customer experience.- Breakthrough Simplicity : An innovative approach to make everything simpler- Diving Deep : Technique used to arrive at a solution-based approach to problem solving and idea creation- Drive for Results : Focus on end result of any task- Encourage and Improve : Encouraging and promoting team work and focus on continuous self-development at every stage.- Be Ethical and Respectful : Willingness to do the right thing - even if it is hard; courteousness and being focused on the best in othersLocation : Bangalore,

Keyskills :
social media marketingsocial mediauser researchonline contentteam managementweb developmentproblem solvingmedia marketingmarket analysisonline marketinggoogle analytics