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Manager - Marketing/eCommerce - FMCG

3.00 to 4.00 Years   Bangalore   26 Apr, 2022
Macro Hire
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaMarketing / CommunicationSales / BD
EmploymentTypeFull-time

Job Description

    Roles and Responsibilities : - Driving and handling end to end E-commerce Marketing for all Brands.- To drive D2C business from Brand.com through Digital Marketing (FB/IG/GDN/GSN etc.).- Complete ownership of all Marketing Spends of Ecommerce and hence, P&L ownership of Ecommerce channel.- Responsible for all contents & creatives across Ecom Marketplaces. Plan, curate and manage content to increase brand visibility across digital marketing platforms- Manage Amazon Performance Marketing end-to-end (Search Ads, Display Ads), promotional strategies, and actionable insights from weekly competition analysis.- Drive key business metrics (ACOS/ROAS, CTRs, Conversions etc.) on marketplaces.- Responsible for handling Performance Marketing Agencies & Creative Agencies.- Data Analytics on extensive data available - Performance Marketing Trends, Sales & offtake trends etc.- Build and maintain relationships with respective Marketing SPOCs at all marketplaces & internally, liaison with Marketing Managers of all the brands. Qualifications : - An MBA with 3+ years of Ecommerce Marketing/Digital Marketing experience- Good Data analytical skills with strong MS Excel skills & exposure to working on various Dashboards.- Ability to work in a fast-paced environment o ECommerce.- Strong team player with proven ability to work with multiple stakeholders.,

Keyskills :
promotional strategiesdigital marketingadsbusinessdata analyticsd2cmarketingcorporate liaison

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