Manager - Pardot

Job Description

Manager, Pardot SpecialistToday, the world is operating in a more dynamic market, with more capable competitors than ever before. To meet our ambitions for democratizing access to the digital economy and financial services, we need to play our very best game. That s why transforming business to be more customer centric and global in mindset to solve customer problems. Alongside Sales and Product functions, the Marketing function will be central to this transformation. With an ambition to create and embed a bold new operating model that will position us to compete and win in the market. It will empower marketers on the frontline and our Marketing function more broadly with the knowledge, skills, platforms, and capabilities to do exceptional work. ResponsibilitiesPardot implementation specialist (SME) is responsible for building scalable & highly effective digital marketing campaigns to generate qualified leads, nurture existing leads & help move them seamlessly through the sales funnel with appropriate levels engagement resulting in high conversions. Deep hands-on experience in building B2B marketing programs using Pardot to help drive highly qualified leads into the sales funnel. Intimately familiar with Pardot lead qualification process (grading & scoring). Excellent understanding of Engagement studio in setting up lead nurturing programs. Good knowledge of setting up & managing Salesforce & Pardot connectors. Well versed in best practices for administering Pardot ecosystem. Agile mindset and strong business acumen to help drive conversions. Working knowledge of SFMC will be a plus. Technology architecture & development. Qualifications we seek in you Minimum qualificationsRelevant B2B marketing experience. Pardot specialist certifications. Innovation, Design or Product management degree with some Computer engineering education / certifications / experience. Multiple year experience in delivering engineering focused products in Agile and Lean environment. Essential experience in managing multiple small/medium workstreams in parallel. Digital marketing experiences a big plus Demonstrated analytical skills and the ability to think outside of the box Have worked in a Banking and Finance domain Six sigma certified Preferred SkillsDeliver Stand out Results develops decisive strategies that deliver tangible results Execute Well focuses the business area on strategic priorities; operates clear, simple systems Compete to Win identifies consumer and competitor focused business opportunities Innovate leads effectively in a dynamic, fast-changing environment, challenges convention Enable and Grow Talent builds capability and a succession pipeline Lead Completely contributes to the business leadership agenda; sets business area vision Navigate the Matrix organizational awareness, engages widely with peers and seniors across organization What we offer Be a part of a dynamic company helping shape the commerce landscape Concrete experience with strategic thinking and on-the-ground drive and execution Future career opportunities with international exposure via Genpact s network of global locations A supportive environment that allows our employees to thrive and learn, Manager, Pardot SpecialistToday, the world is operating in a more dynamic market, with more capable competitors than ever before. To meet our ambitions for democratizing access to the digital economy and financial services, we need to play our very best game. That s why transforming business to be more customer centric and global in mindset to solve customer problems. Alongside Sales and Product functions, the Marketing function will be central to this transformation. With an ambition to create and embed a bold new operating model that will position us to compete and win in the market. It will empower marketers on the frontline and our Marketing function more broadly with the knowledge, skills, platforms, and capabilities to do exceptional work. ResponsibilitiesPardot implementation specialist (SME) is responsible for building scalable & highly effective digital marketing campaigns to generate qualified leads, nurture existing leads & help move them seamlessly through the sales funnel with appropriate levels engagement resulting in high conversions. Deep hands-on experience in building B2B marketing programs using Pardot to help drive highly qualified leads into the sales funnel. Intimately familiar with Pardot lead qualification process (grading & scoring). Excellent understanding of Engagement studio in setting up lead nurturing programs. Good knowledge of setting up & managing Salesforce & Pardot connectors. Well versed in best practices for administering Pardot ecosystem. Agile mindset and strong business acumen to help drive conversions. Working knowledge of SFMC will be a plus. Technology architecture & development. Qualifications we seek in you Minimum qualificationsRelevant B2B marketing experience. Pardot specialist certifications. Innovation, Design or Product management degree with some Computer engineering education / certifications / experience. Multiple year experience in delivering engineering focused products in Agile and Lean environment. Essential experience in managing multiple small/medium workstreams in parallel. Digital marketing experiences a big plus Demonstrated analytical skills and the ability to think outside of the box Have worked in a Banking and Finance domain Six sigma certified Preferred SkillsDeliver Stand out Results develops decisive strategies that deliver tangible results Execute Well focuses the business area on strategic priorities; operates clear, simple systems Compete to Win identifies consumer and competitor focused business opportunities Innovate leads effectively in a dynamic, fast-changing environment, challenges convention Enable and Grow Talent builds capability and a succession pipeline Lead Completely contributes to the business leadership agenda; sets business area vision Navigate the Matrix organizational awareness, engages widely with peers and seniors across organization What we offer Be a part of a dynamic company helping shape the commerce landscape Concrete experience with strategic thinking and on-the-ground drive and execution Future career opportunities with international exposure via Genpact s network of global locations A supportive environment that allows our employees to thrive and learn,

Keyskills :
strong business acumensix sigmaclient focusb2b marketingbusiness acumendigital economycustomer centricdigital marketinganalytical skills