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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Job Title : Product Marketing ManagerExperience : 4-7 yearsBudget : 25-40 LPAJob Location : HSR 6th Sector, BengaluruAbout company: Partners with organizations to help build their staffs financial resilience and nurture a productive and happy workforce. We believe employers play a crucial role in their staffs financial literacy plan, and providing employees access to their real-time earned salary promotes a stress-free and productive workforce.Job Brief :What Makes You a Great Fit for The Role Youre Awesome At :- Writing compelling copy for different collateral types and audiences- Creating and presenting information about products and the markets these products serve- Developing and evolving market segmentation for each product offering- Developing in-app positioning that streamlines user expectations and product promise.Youll Be Improving & Responsible For :- Analyze product adoption data and channel information and then create plans to improve product line sales most likely using marketing and sale techniques- Create consistent positioning statements, messaging and the associated proof points. This source material is used by marketing to generate public-facing marketing collateral- Represent the company at all times and with virtually any audience to explain the customer-led benefits of the product line- Draw and regularly update user and employer product communication canvas and enable continuous AB testing- Drive new product and feature communication plan with cross-collaboration from product and other verticals in the companyYour Experience Across The Years in the Roles Youve Played :- Proven experience as a Product Marketing Manager- Background in design and copywriting is a plus- Experience in market analysis- Familiar with product marketing tactics (e.g. integrated marketing campaigns)- Working knowledge of web analytics tools (Google Analytics, WebTrends)- Excellent communication skills- A keen eye for detail- Creativity- Analytical mind and strong quantitative skills,
Keyskills :
web analyticsfigurative artproduct adoptionproduct marketingmarket segmentationintegrated marketingproduct differentiationmarketing tactics