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Manager/Senior Manager, Advance Analytics

5.00 to 10.00 Years   Bangalore   20 Apr, 2022
Genpact India Pvt Ltd
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaStatistics / Analytics
EmploymentTypeFull-time

Job Description

    Manager/Senior Manager, Advance Analytics We are looking for Manager/Senior Manager with 5-10 years of experience in Advance analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, and targeting. This role also serves as a key point between sales, marketing and operations related to the areas identified above Key Requirements 5-10 years of experience in Marketing analytics for primary, specialty care therapy areas with in Pharma / Life sciences Demonstrated Advance Analytics operations including brand launch support, brand positioning, customer segmentation, patient analytics, market mix modeling, campaign effectiveness measurement and competitive analysis, Omni channel etc., Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, LAAD, FIA, Formulary data, Prescriber Dynamics, Payer, Digital Interaction data, Veeva CRM, Call Activity data Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization added advantage Managing ROI capabilities how ROI, MMX, Key Opinion leaders influence the potential of Brands, Physicians and Consumers etc., Opportunities to improve go-to-market strategy by gaining additional insight into customer interactions and sentiment Hand on experience in R, Python, SQL, Data Bricks Experience leading and mentoring a team of 5-10 research marketing analysts. Demonstrate the ability to execute multiple projects in parallelQualifications Bachelors in Pharmacy / technology MBA MS/MTech/Mpharma,

Keyskills :
financesalesltdmisaccountancykey opinion leadersbrand launchcustomer focuslaunch supportbrand positioningcommercial models

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