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Manager/Senior Manager - Brand Management - FMCG

1.00 to 9.00 Years   Bangalore   21 Apr, 2022
AXO Recruitment & Staffing Services
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaOperations Management / Process Analysis
EmploymentTypeFull-time

Job Description

    Positions:- Brand Manager/Sr. Brand ManagerExperience:- Must have: 5 + Years of Work Experience in FMCG Band Management; Similar geographic spread with deep experience in Communication DevelopmentAcademic: Must have Masters degree in business administration or equivalent from a Reputed instituteLocation: Bangalore (HO)Reporting to: Business HeadReportees: Individual Contribution Role till next 1 YearsSalary Budget: Depend on Current CTCResponsibilities:1. Brand Delivery:- Meet and exceed annual business objectives regarding market share, net sales, and volumes for the brand portfolio- Maintain high consumer affinity and likeability for the brand(s) which gets reflected in brand equity scores2. Strategic Planning:- Own and deliver the annual operating plan- Lead the development of breakthrough consumer programs (which will include above the line, below the line and trade facing programs)3. Brand Communication:- Develop and deliver distinctive communication strategy in line with the global brand strategy and positioning.- Deep understanding of traditional and new age media - mapping consumers current and potential trends, media habits, genre affinity leading to effective media planning and buying- Manage the brands Instagram handle specifically and other social handles4. Collaboration and Integration- Lead a cross-functional and agency working team, fostering and building a strong multi-functional team 5. Brand Activation:- Activate the brand through brand education and advocacy - consumer, trade and internal- Develop L3F assets (POS materials, visibility, merchandise) and work with field marketing managers as well as on and off-trade sales teams to ensure effective & timely execution- Build positive brand equity with target consumers by associating with events securing appropriate partnerships/sponsorships- Seek opportunities to secure earned media in the appropriate channels, on-line and off-line publications6. Market Intelligence & Consumer Insight- Lead the analysis and reporting of market and competitor trends to identify salient business issues/ opportunities, working closely with divisional sales/ marketing teams as necessary- Understand the consumer and shopper behavior to identify trends in the brand.- Assist with the development of strategic brand review by analyzing category opportunities, identifying key consumer targets, innovation opportunities and activation strategies- Monitor monthly volume and industry performance- Be up to date on the legislative changes impacting RTM and other business dimensions,

Keyskills :
financesalesltdmisaccountancyabove the lineprinter fleet managementnew ageearned mediabrand equitymarket sharemedia planningbrand strategyfield marketingband managementmarket intelligence

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