Manager/Senior Manager, Marketing Analytics

5.00 to 10.00 Years Bangalore 20 Apr, 2022

Job Location	Bangalore
Education	Not Mentioned
Salary	Not Disclosed
Industry	IT - Software
Functional Area	General / Other SoftwareSales / BD
EmploymentType	Full-time

Job Description

Manager/Senior Manager, Marketing Analytics We are looking for Manager/Senior Manager with experience in Marketing analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, and targeting. This role also serves as a key point between sales, marketing and operations related to the areas identified above Key Requirements Relevant experience in Marketing analytics for primary, specialty care therapy areas with in Pharma / Life sciences Demonstrated Marketing Analytics operations including brand launch support, brand positioning, customer segmentation, patient analytics, market mix modeling, campaign effectiveness measurement and competitive analysis, Omni channel etc., Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, LAAD, FIA, Formulary data, Prescriber Dynamics, Payer, Digital Interaction data, Veeva CRM, Call Activity data Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization added advantage Hand on experience in R, Python, SQL, Data Bricks Experience leading and mentoring a team of 5-10 research marketing analysts. Demonstrate the ability to execute multiple projects in parallelQualifications Bachelors in Pharmacy / technology MBA MS/MTech/Mpharma,

Keyskills :
financesalesltdmisaccountancybrand launchcustomer focuslaunch supportbrand positioningcommercial modelsmarketing analytics

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Manager/Senior Manager, Marketing Analytics

Job Description

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