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Marketing Manager

5.00 to 7.00 Years   Bangalore   28 Apr, 2021
Cyient Limited
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

The Marketing Manager is responsible for leading, managing, and directing all marketing-related activities for Cyient s Transportation Business Unit. This role is highly focused on growing immediate business results with large, global OEM customers primarily serving the aerospace, defense, and transportation sectors.Required Skills

  • Domain knowledge of the aerospace and defense industry s competitive environment and customer community
  • Comprehensive understanding of B2B marketing from strategy to execution in tech/engineering solutions across geographies
  • Experience in conceptualizing and executing digitally-savvy content and thought leadership-led demand generation and brand development campaigns
  • Expertise in ABM program, tactics, tools, and managing large-scale experience-and engagement-led marketing
  • Expertise in developing a strong influencer community across partners, analysts, advisors, and thought leaders in driving large deals
  • Experience working in globally-diverse culture and fast-paced environments
  • Confidence to engage with leadership, sales/business development, SMEs , delivery, and the extended marketing team
  • Innovative thinker and agile implementation expert
  • Experience in program managing large-scale virtual/physical events and marketing programs
  • Ability to navigate through a crisis and collaborate with stakeholders to create a positive experience
  • Self-starter; must exhibit a strong sense of urgency and be able to handle multiple assignments simultaneously, under pressure and with rigid deadlines
  • Understanding and appreciation of MARTECH
ResponsibilitiesIndustry solution marketer and brand ambassador responsible for innovative marketing initiatives with a focus on demand generation.
  • Marketing strategy, planning, implementation, and reporting and analytics for the business unit globally
  • Lead the brand development, demand generation, thought leadership, and influencer engagement agenda across channels (Web, digital, immersive, social, etc.)
  • Represent the industry with the global business development team and corporate marketing teams
  • Lead the on-going development and management of Cyient.com, including managing content, site upgrades, and measurement of impact
  • Develop creative approaches to promote the full Cyient portfolio and amplification of creative content across Cyient platforms; ensure approach aligns with brand identity and standards
  • Identify and develop creative briefs for new collateral requirements with a focus on interactive/engaging digital assets and virtual experiential marketing assets
  • In collaboration with segments, establish governance standards and best practices across the company. Chair cross-segment working group to ensure collaboration and foster thought leadership
  • Develop, collect, and analyze marketing metrics
  • In collaboration with business development, determine appropriate strategic methods for engaging key customers/stakeholders using the full suite of marketing tools
  • Perform benchmarking against competitors and remain current on new trends
  • Carry out additional activities as assigned by management. Items may include the development of communication materials, development of innovative customer experiences, or other items not yet specified
Qualification Criteria
  • Bachelor s Degree in Marketing, Communications, English, or related fields
  • 10 years of experience in B2B industry-centric marketing in large to mid-size tech and engineering solutions organization
  • 5 years of leadership experience
Skills & ExperienceBusiness Marketing, Marketing Planning, Vertical Marketing,

Keyskills :
marketingsalesadvertisingbusiness developmentbrand managementstrategy to executionglobal business developmentb2b marketingdigital assets

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