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Performance Marketing Head

4.00 to 8.00 Years   Bangalore   05 Jul, 2022
Job LocationBangalore
EducationNot Mentioned
SalaryRs 10 - 22 Lakh/Yr
IndustryEducation / Training
Functional AreaMarketing / CommunicationMarket Research (MR)
EmploymentTypeFull-time

Job Description

    End-to-end management of performance marketing activity across Paid marketing channels Develop, test, learn and implement new initiatives across paid marketing channels Work with the design/content team to ensure messaging across all channels are consistentand aligned Work closely with various cross functional teams to device and optimize audience strategies Ensure budget is spent across performance channels efficiently Track and report on key performance indicators to various stakeholders Creating and executing a strong performance marketing strategy & execution plan Developing and managing digital prospecting and remarketing campaigns Managing budgets and campaigns across all digital channels to drive strong return oninvestment and efficient CAC Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic &own media channels Identifying and testing new channels to continue to meet or exceed established criticalmetrics Working closely with the management to share funnel conversion improvement ideas,feedback & present resultsRequirements:Minimum 4 years hand on experience in implementing successful digital marketing campaigns andstrategiesAbout the CompanyThrough Bhanzu, we aim to eradicate math phobia and encourage careers in math and STEM fields among learners from across theworld. Bhanzu is bridging the gap between dreams and competence, by enabling students to realizecoding their full potential and introducethem to science, coding and AI, through the lens of math.

Keyskills :
marketing strategydigital marketingbudget managementkpi analysispaid search campaignsmarketing management

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