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Position for Senior Manager - Customer Marketing - Consulting Firm

12.00 to 16.00 Years   Bangalore   24 Apr, 2023
Value Vision Management Consultants
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaGeneral / Other SoftwareMarketing / Communication
EmploymentTypeFull-time

Job Description

    Customer Consulting - Customer Marketing - Senior Manager- Understanding of the marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platforms, analytics, etc);- Driving end to end digital marketing transformation at client organizations by scoping and shaping- Data strategy, business goals, marketing innovation, programs and deliverables;- Consulting and delivering enterprise-wide marketing solutions across the full ad technology and marketing technology landscape (analytics, data, campaigns, etc.);- Mapping marketing and business strategies into architecture and technology strategy;- Providing strategic thinking, leadership and solution development across technologies & programs, including: Analytics, personalization, customer data platforms (ex: Adobe, Redpoint, Salesforce), data management platforms (Adobe, Oracle, Salesforce), ad technology, testing and optimization, and ecommerce;- Leading digital marketing platform strategy, design and architecture for enterprise clients;- Engaging with business and technology leaders to understand strategy, articulate solution options, evaluating tradeoffs and influencing key decisions;- Defining goals for technology components and frameworks including reference architectures and implementations for martech/adtech solutions, including, but not limited to data management platforms and customer data platforms;- Thinking strategically about business, marketing and technical challenges;- Evaluating, implementing and managing martech/adtech solutions (i.e. data management platform/customer data platforms);- Creating and managing digital audiences in data management platforms/customer data platforms;- Onboarding solutions (i.e. Liveramp, Oracle Datacloud, etc.) and identity management methodology;- Working with audience based digital marketing strategy either at an agency or brand;- Project managing through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget; and,- Rolling out complex data driven marketing campaigns.,

Keyskills :
control systemmisdesignfinancecontrolfundingstrategyplanningeducationmanagementoperationsnegotiationsensitivityControl LogicHMIsModbusFoundation Fieldbusdecisionmaking

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