Product Marketing Manager - Analyst Relations

Job Description

About MoEngageMoEngage is an intelligent customer engagement platform, built for customer-obsessed marketers and product owners. We enable hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site massages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle.Fortune 500 brands and Enterprises across 35 countries such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet-first brands such as Flipkart, Ola, OYO, and Bigbasket use MoEngage to orchestrate their cross-channel campaigns and engage efficiently with their customers sending 50 billion messages to 500 million consumers every month!Our vision is to build the world s most trusted customer engagement platform for the mobile-first world.We promise to care about your customers as much as you do. And that justifies our top ratings for service and support in Gartner Magic Quadrant, Gartner Peer Insights, and G2 Summer Reports. We have also been recognized as one of the 25 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm based on the employee feedback on Glassdoor where employees reported the highest levels of satisfaction at work during the first six months of the pandemic.We are looking for a Product Marketing Manager. The person would be a part of the product marketing team and help with Analyst Relations [AR]Job DescriptionAnalyst Briefing and Communication: The product marketing manager is expected to help the head of AR in planning and execution of regular analyst briefings - while closely collaborating with the product team. Plan and own regular analyst communications such as newsletters.Analyst Report Coverage & Position: Assist the head of AR in planning our strategy for increasing our perception within the analyst community and improving our position in analyst notes and reports. Collaborate closely with product, customer success and marketing teams to package our products, ensure better customer reviews and build a compelling narrative around MoEngage. Carry out competitive research and benchmarking.Event Support: Coordinate with marketing and product teams to organize analyst days at regular intervals. Own the program planning, agenda, content and drive it towards success.Sales & Marketing enablement. Educate the sales, sdr and marketing teams about all available analyst reports. Enable and train them on the best ways to leverage these reports.Partner Programs: In addition to the core job of supporting analyst relations. We will also expect the individual to support in helping grow MoEngage s Growth Accelerator Program for Startups in the US.SkillsExperience: 7+ years. Most of it should be within product marketing. Specific, hands-on & verifiable experience of having driven at-least some (if not all) of the following activities - analyst relations, product launches, sales enablement in a B2B SaaS company previously.Analytical & Attention to Detail: Strong skills around product analysis, competitive analysis, and understanding market dynamics. Must have the ability to dive deep into product features, competitive capabilities, competitive positioning, analyst reports, scoring criterias, and use cases.Communication Skills: Ability to position our products in a differentiated manner. Excellent presentation skills. Ability to foster collaboration between multiple departments. Influence outcomes and project manage campaigns.,

Keyskills :
pricingmarketingprivate cloudstrategycloud computingsales enablementproduct analysisproduct marketinganalyst relationssalesprogram planning