Senior Manager II - Category Marketing

Job Description

Flipkart is set to launch a new category, Flipkart refurbished - focused on mobiles and electronics refurbished products. And a programme called Flipkart Sell-back to buy used mobiles and electronics from consumers. As a category marketing lead for both these charters, you d own the key category metrics of Gross Merchandising Value (GMV), Orders per day (OPD) and Average Order Value (AOV). As the brand custodian of this category, you and your team would also own the top of the funnel metrics and mind measure of the category. An ideal candidate would be passionate about consumer internet and excited about the online retail ecosystem in India.What you ll do:

• In charge of the Go To Market for launches in both the categories. Launches are the oxygen of this category and any product s success is determined by its Launch.
• This role involves working closely with agencies to develop the assets for all the relevant communication mediums for mobile launches, sustenance campaigns and for category related campaigns.
• Responsible for bringing new customers to Flipkart as per the requirement thru the year Planning and developing effective marketing communication campaigns for category growth, new launches and sustenance.
• Understanding the Whys behind the sales of different brands and price segments and build on the same to give the right messaging on all touch points customized by brand models.
• Content Ideation/Creation to drive engagement on the category and on specific brands through Flipkart Own Media and other FK customer touch points a. Working with in-house/ external designers to produce materials of visual impact and within brand guidelines. b.Improving the usability, design, content and conversion of the assets prepared for social and digital.
• Marketing Analytics: a.Understanding of how digital marketing domains work for category and prepare the roadmap for Digital marketing for the category basis that Generating reports for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format.
• Research and Insights: Own the consumer research charter with central research team

What you ll need:

• Understanding of different media vehicles, experience of working with creative agencies
• Project management/organisational skills.
• Ability to use spreadsheets to analyse data and spot trends.
• Understanding of customer segmentation.
• Educational background Graduation, MBA from Tier 1 Institute
• Knowledge of Retail, consumer goods industry is a plus
• Desire and ability to think like the customer
• Ability To translate strategies into execution plans and take them to completion
• Highly analytical
• Willing to take calculated risks to grow the category
• Excellent verbal and written communication with interpersonal skills
• Strong understanding of technology and business
• Must be willing to learn
• Ability to connect with people across teams & levels
• Strong bias for Action - Flipkart works at a very rapid pace

Posted On :About Flipkart In 2007, we started the Flipkart journey by selling books online. But now, over a decade later, our story is quite different. Today, Flipkart is India s largest online marketplace and one of India s leading technology powerhouse that is disrupting the way India shops online. What has got us here The dynamic, passionate and talented folks we call Flipsters!Our core values define our identity and form the basis of our actions and reflect in everything that we do at Flipkart. Values enable us to shape the desired organizational culture in which each Flipster can thrive and be at their best. We believe in taking bold bets and changing the paradigm, having a sense of urgency to solve problems strategically and putting great ideas into action. We look at the world from our customer s point of view and keep customers at the heart of everything we do. We strive to do the right thing always and be committed to our customers and stakeholders. About the roleFlipkart is set to launch a new category, Flipkart refurbished - focused on mobiles and electronics refurbished products. And a programme called Flipkart Sell-back to buy used mobiles and electronics from consumers. As a category marketing lead for both these charters, you d own the key category metrics of Gross Merchandising Value (GMV), Orders per day (OPD) and Average Order Value (AOV). As the brand custodian of this category, you and your team would also own the top of the funnel metrics and mind measure of the category. An ideal candidate would be passionate about consumer internet and excited about the online retail ecosystem in India.What you ll do:

• In charge of the Go To Market for launches in both the categories. Launches are the oxygen of this category and any product s success is determined by its Launch.
• This role involves working closely with agencies to develop the assets for all the relevant communication mediums for mobile launches, sustenance campaigns and for category related campaigns.
• Responsible for bringing new customers to Flipkart as per the requirement thru the year Planning and developing effective marketing communication campaigns for category growth, new launches and sustenance.
• Understanding the Whys behind the sales of different brands and price segments and build on the same to give the right messaging on all touch points customized by brand models.
• Content Ideation/Creation to drive engagement on the category and on specific brands through Flipkart Own Media and other FK customer touch points a. Working with in-house/ external designers to produce materials of visual impact and within brand guidelines. b.Improving the usability, design, content and conversion of the assets prepared for social and digital.
• Marketing Analytics: a.Understanding of how digital marketing domains work for category and prepare the roadmap for Digital marketing for the category basis that Generating reports for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format.
• Research and Insights: Own the consumer research charter with central research team

What you ll need:

• Understanding of different media vehicles, experience of working with creative agencies
• Project management/organisational skills.
• Ability to use spreadsheets to analyse data and spot trends.
• Understanding of customer segmentation.
• Educational background Graduation, MBA from Tier 1 Institute
• Knowledge of Retail, consumer goods industry is a plus
• Desire and ability to think like the customer
• Ability To translate strategies into execution plans and take them to completion
• Highly analytical
• Willing to take calculated risks to grow the category
• Excellent verbal and written communication with interpersonal skills
• Strong understanding of technology and business
• Must be willing to learn
• Ability to connect with people across teams & levels
• Strong bias for Action - Flipkart works at a very rapid pace

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Keyskills :
financesalesltdmisaccountancybias for actiononline retailconsumer goodsdigital marketingconsumer researchconsumer internetonline marketplacemarketing campaigns