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Sr. Manager / AGM - New Product Development

8.00 to 13.00 Years   Bangalore   25 Apr, 2022
Suguna Foods Private Limited
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryFMCG / F&B
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    • Product extension/new product planning, development & launch in Eggs, Chicken & Mutton category
    • To understand the customer insight for the product, branding, marketing mix, etc.
    • Analysis of data.
    • Understand & study different markets, involves in primary & secondary research to develop local flavors and tastes
    • Select/Identify new vendors, manufacturer and concepts for new products or product improvement.
    • Plan & coordinate all aspects of R & D proposals. Closely work with Plant & Production team & cross functional teams to ideate, adapt & develop new products from conceptualization, consumer research, creating launch plan and eventually the launch.
    • Competition Tracking, Updates and Analysis with Direct competitors with respect to product pricing, Packaging, new launch, catalogue and their strategies
    • Articulating brand and product positioning for different customer segments and implementing and executing the positioning proposition
    • Evaluation of new product ideas, audit of findings, providing strategic inputs, negotiating formulation and attribute changes within the COGS parameters through the entire process of New Product Development.
    • Work closely with marketing team on related to development of product labels, brochures etc.
    • Make product presentations and impart product trainings.
    • Ability to command respect across the organization based on professionalism and expertise
    • Understand and leverage the complete value chain & SCM
    ,

Keyskills :
marketing mixnew product ideasproduct pricingadobe creative suite

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