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Job Location | Bangalore |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Advertising / MR / PR / Events |
Functional Area | General / Other Software |
EmploymentType | Full-time |
Who are we and What do we do We help advertisers reach and engage with their target audience globally. We do this through a deep understanding of people, which is enabled through our algorithms that respect privacy. Today, some of the worlds largest brands, agencies, developers and publishers are creating great value by using our platforms to deliver compelling proposition to their target consumers. Currently, we provide over 1.4 billion mobile users with relevant advertisements that enable meaningful decisions. We display 10 billion advertisements on a daily basis! What s the InMobi family like We are an infectious bunch. Be it the way we rise up to challenges, the cutting edge products we create, the dreams we chase or the fun we have at work. We are sure that if you meet us, you will be infected too. Today, we are proud to be the leaders in Mobile advertising and we are sure to go even higher from here. We invite you to free yourself, dream big and chase your passion. We are here today because a few of us did just that. What can we promise We offer an opportunity to have immediate impact with the company and our products. Modern work environment, flexible schedule and smart, creative, down-to-earth people. Internal opportunities to move roles and try out bridge assignments with different teams. Food for your soul free meals all days of the week, gym or Yoga class to flex those biceps, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work. About Customer Data Platform (CDP):(Organize- Integrate- Enrich- Segment - Act on Data- Drive ROI) Get Your Customer Data in One Place - Use InMobi CDP to organize first-party customer data across multiple digital touchpoints on a single platform. Capture data across customer attributes such as PI, Anonymized data, location, device ID, online visits, transactions. Have data, will onboard.Create a True Single Customer View- Create a unified view of your customer by consolidating and curating user data. Consolidate customer activity into a single profile as they move along the marketing funnel.Know More About Every Customer- Combine first-party customer data with second and third-party data to further enrich your understanding of customers. Effectively personalize your marketing communications with these insights.Build Unique Customer Segments- Combine your data with strategic data sources such as telco data, e-commerce insights or InMobi network data on the platform. Build highly unique and meaningful segments for media buying, audience extension or customer insights.Activate Marketing Campaigns Seamlessly- Benefit from InMobis connected platforms across advertising and marketing clouds. Engage with consumers across paid, owned and earned media channels to maximize lifetime value of customers through personalization.Deliver High Impact Messages Through Prediction- Go beyond rule-based automation and optimization technique. InMobis prediction algorithms learn from historical engagement patterns and help pick the channel and messaging that will deliver the highest impact and drive ROIWhat will you be doing
Keyskills :
open sourcebig datatarget audienceearned medialinuxautomationfun at worklarge scale systemscustomer datalifetime valuemachine learningopen source softwareserver sidedata structurescomputer scienceandroidcloud computingframeworkmedia b