Titan - Lead - Marketing Communication - Watches & Wearables Segment

Job Description

Marketing : Strategy Development : Annual communication plan 1. Undertake marketing / customer research to understand the brand positioning, trends, insights, gaps and strengths 2. Liaise with the agencies to provide inputs in the development of the marketing calendar, budget and plan for the yearMarketing : Brand management : communication plan and calendar1. Develop the communication brief aligned to the over all brand strategy and brief the empanelled agencies for the development 2. Evaluate the creative plan and media plan developed by the agencies and provide recommendations to ensure its alignment with the brand and business requirementsMarketing : Brand management : Marketing plan execution 1. Liaison with the creative agencies in the development of the collaterals / content/ shoot aligned to the marketing plan2. Provide recommendations on the content / selection of celebrities / product shoot, etc. to ensure its alignment to the brand guidelines and business requirements3. Coordinate with the media agencies for the placement and communication of the content in the digital / social media channels as per the agreed planMarketing : Brand management : Performance monitoring1. Evaluate the performance of the branding initiatives / campaigns vis a vis the plan and undertake action planning and course corrections as per the requirements2. Evaluate the BTL campaigns collaterals to ensure its alignment with the branding stratgeyMarketing : Brand management : Vendor / Agency management1. Identify and shortlist vendors based on their capability / offerings aligned to the business requirements2. Provide support on development of statement of work and the price as per the requirements3. Evaluate the vendors / agencies for the performance against agreed statement of work and undertake appropriate actions, Marketing : Strategy Development : Annual communication plan 1. Undertake marketing / customer research to understand the brand positioning, trends, insights, gaps and strengths 2. Liaise with the agencies to provide inputs in the development of the marketing calendar, budget and plan for the yearMarketing : Brand management : communication plan and calendar1. Develop the communication brief aligned to the over all brand strategy and brief the empanelled agencies for the development 2. Evaluate the creative plan and media plan developed by the agencies and provide recommendations to ensure its alignment with the brand and business requirementsMarketing : Brand management : Marketing plan execution 1. Liaison with the creative agencies in the development of the collaterals / content/ shoot aligned to the marketing plan2. Provide recommendations on the content / selection of celebrities / product shoot, etc. to ensure its alignment to the brand guidelines and business requirements3. Coordinate with the media agencies for the placement and communication of the content in the digital / social media channels as per the agreed planMarketing : Brand management : Performance monitoring1. Evaluate the performance of the branding initiatives / campaigns vis a vis the plan and undertake action planning and course corrections as per the requirements2. Evaluate the BTL campaigns collaterals to ensure its alignment with the branding stratgeyMarketing : Brand management : Vendor / Agency management1. Identify and shortlist vendors based on their capability / offerings aligned to the business requirements2. Provide support on development of statement of work and the price as per the requirements3. Evaluate the vendors / agencies for the performance against agreed statement of work and undertake appropriate actions,

Keyskills :
corporate liaisonbrand strategystrategy developmentsocial mediacustomer researchbrand managementmedia agenciesbrand positioningbranding identity marketing