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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Manufacturing |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
- Assisting in the creative/ Idea Development and Execution of all the Advertising campaigns & promotion plans- Includes mass media, TV, print, PR, etc.- Interacting with advertising, media and PR agencies to effectively execute these plans.- Developing impactful in-store VM for all campaigns- Working closely with field teams for successful execution of plans- Analyzing the marketing effectiveness of campaignsConsumer and competition understanding :- Developing a deep understanding of customers in the category by personal interaction and through formal research- Regular market visits to understand competition and category in order to create a differentiated brand imagery- Planning and executing all research on the businessPublic Relations :- Execution of annual/ quarterly PR plans- Working closely with the agency to deliver key brand messaging through effective and innovative PR initiatives,
Keyskills :
marketing effectivenessbrandprintagencyresearchplanningmarketingmessagingcampaignsadvertisingCost Effective MarketingCampaign Effectiveness