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Trade Marketing Manager

2.00 to 5.00 Years   Bangalore   24 Sep, 2021
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryRetail
Functional AreaMarketing / Communication,Sales / BD
EmploymentTypeFull-time

Job Description

About Novopay:Novopay was created when Nandan Nilekani asked Srikanth Nadhamuni (Founder CTO Aadhaar) if he - Can Create a Bank for a billion people using one hundred people- . Vinod Khosla the legendary silicon-valley venture capitalist is our chief mentor and primary financier.Novopay Business Verticals:1) Novopay Retail - We have created one of the largest financial services network to distribute financial services using retail kirana shops over a mobile app2) Novopay Banking Solutions - Built a state-of-the-art Digital Banking Platform to power newage & progressive Banks/NBFCs/MFIs/Fintechs based on a cutting edge, cloud native, mobile first, AI powered systems.3) Novopay Lending - We are now launching a lending vertical, to lend to our retailers and SMEs.Novopay Retail is in over 130,000 retail outlets in 23 states, Our banking solution is serving over 4 million customers and supports over Rs 10,000cr in loans. We are a 350+ employees strong fintech that has been profitable for 2+ years.You would be responsible for:- Own Trade communication, Promotional activities, New product launch activities and Training of the Sales team and Channel partners.- Work closely with the Field Sales teams to drive high quality, cost-effective on ground execution- Managing activities to achieve and retain the desired market share in KROs- Building Retailer relationship and driving Initiatives- Set up a monitoring and reporting process- Retailer and Distributor acquisition and Retention activities.- Management of Contract field staff infrastructure, which scales with the growing needs of the retail business- Tracking and timely resolution of Distributor, and Retailer settlement issue, in a systematic manner- Timely availability of dashboards, MIS and associated data, for an increase in field sales productivity.- Work closely with Sales Team along with a cross-functional team of Product, Finance and Customer support team to drive high-quality field execution.- Drive Retailer acquisition through Digital channel.Your typical day at work:- Present the quarterly plan with OKRs to the Executive Team, focusing on improvements across Sales Processes, Training, and People across each of the Regional teams- Sales promotions and Trade marketing activities.- Do field visits regularly across markets to understand the Sales team and Partners feedback and scope for innovation.- Translate Brand Strategies into Sales strategies with detailed plans to the sales team- Drive width and depth for existing, New and focus products through field team and Distributors.- Being the focal point of contact with the Business Team at HO and the Field Sales Teams.- Formulation & Implementation of Go-to-Market strategies.- Analyze the daily Sales MIS to identify key problem areas, especially in Retailer retention and New Retailer acquisition.What we expect from you:- A Sales team member with a strong believes in Execution excellence.- Proven experience on how to manage contract field force that spread across geography that delivers large scale distribution.- You should be very analytical, and data-driven- Have a big audacious dream in your heart, and a twinkle in your eyeWhat we would also like:- MBA preferably from Institute of Rural Management, Anand (IRMA)- Experience of 3-5 years, preferably in FMCG- Handling PAN India trade marketing activities (Rural)- Prior experience as a Trade Marketing Manager, would be a huge plus- Exposure in Digital Marketing- Brownie points if you excel in something apart from work,

Keyskills :
salesproduct launchatlmarket sharebtlfield salestrade marketingretailnew product launchmarketingcustomer supportretail outletsfocal pointbanking solutions

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