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Udaan - Brand Marketing & Monetization Lead

3.00 to 8.00 Years   Bangalore   17 Mar, 2023
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryInternet / E-Commerce
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Role Summary: Brand Monetisation Lead is a critical role in generating revenue from Brand Partners by promoting their products to the Udaan retailers. The role would entail designing effective campaigns for Brands to gauge with Udaan retailers and in turn effect in a healthier PnL of the org by increasing the ads revenue.Responsibilities:- Understand the customer behaviour to design effective campaigns for Brand promotions- Strong analytical approach to identify patterns/opportunities in the Udaan retailer base and campaign performance that can be monetised- Work seamlessly with category to identify potential leads and their objectives that would interest them to invest- Work seamlessly with Ads Inventory & Campaign team to generate enough assets for monetisation and to optimise campaigns- Lead the planning of yearly, quarterly and monthly ads revenue targets- Work with category team to create occasions that benefit Brands in investing on ads- Work with designers and copyrighters to design effective communicationsKPIs:- Ads Revenue- Annual, Quarter and Monthly- Repeat Investment by Brands- ROO(Return on Objective) for investments made by BrandDesired Background:- MBA/Marketing graduate with 5-8 years of experience- Experience in digital marketing or account management in a digital media company- Experience in a retail/online/FMCG/Creative agencies is a must- Ability to translate strategies into execution plans and take them to completion- Very strong bias to action & Over indexed on analytical side of business- Strong communication and influencing skills- From Tier 1/2 B-School is preferredThis job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
digital mediadigital marketingaccount management

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