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Web Analyst/Web Tagging Developer

1.00 to 4.00 Years   Bangalore   02 Dec, 2022
Infosys Limited
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other SoftwareWeb / Mobile Technologies
EmploymentTypeFull-time

Job Description

    Web tagging developer will be responsible for Analytics implementation, Personalization/optimization implementation, and digital marketing integrations Implement new and maintain existing tags for Analytics and marketing integrations through Tag Management System tool like Adobe Launch, GTM, etc. Create or update the experience/offer content for personalization and optimization campaigns Ensure timely implementation of analytics/Personalization capabilities based on business priorities Participate in developing requirements for and the implementation of necessary analytics development to accurately report on relevant KPIs Optimize code for maximum speed, scalability, and reusability within Website/Single Page Application framework Maintain detailed documentation on analytics implementation, Validation, etc. Need to write scripts to fetch data dynamically or dynamically implement the data Layer. Support in creating custom visualizations using APIs Ensure the technical feasibility of UI/UX designs Excellent knowledge on AJAX, HTML, JavaScript, JQuery and CSS Understanding of Single Page Applications like ReactJS Expert knowledge of web markup, including HTML5 and CSS3 Experience integrating RESTful APIs Good understanding of asynchronous request handling and partial page updates Experience with web analytics tagging implementations like Adobe Analytics or Google Analytics Experience with Tag Management systems tools like GTM, Adobe Launch, Tealium, etc. Experience working with digital marketing integrations such as Google, Facebook, TikTok, etc. Experience with a responsive design for desktop/mobile Proficient understanding of cross-browser compatibility issues and ways to work around such issues Good understanding of browser rendering behavior and performance Knowledge on Agile methodologies is a plus,

Keyskills :
htmlseocsscmsautomationsingle page applicationsweb analyticsadobe analytics

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