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Executive- Digital Marketing

3.00 to 4.00 Years   Bhubaneswar   22 May, 2021
Mayfair Hotels and Resorts
Job LocationBhubaneswar
EducationNot Mentioned
SalaryNot Disclosed
IndustryAviation / Airline
Functional AreaSales / BD,Marketing / Communication
EmploymentTypeFull-time

Job Description

Roles and Responsibilities

  • Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyse website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyse competitor advertising links.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed codes.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Work with Marketing Team on Key Words and its density
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Desired Candidate Profile
  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field
Perks and BenefitsAs per Industry,

Keyskills :
omnitureanalyticslink buildingsearch enginelanding pagesgoogle analyticssemsearch engine optimizationcontent creationseocssoptimization strategiesbid managementexpensesmarketingppcroihtmlsearchtests

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