| Hyderabad Jobs |
| Banglore Jobs |
| Chennai Jobs |
| Delhi Jobs |
| Ahmedabad Jobs |
| Mumbai Jobs |
| Pune Jobs |
| Vijayawada Jobs |
| Gurgaon Jobs |
| Noida Jobs |
| Hyderabad Jobs |
| Banglore Jobs |
| Chennai Jobs |
| Delhi Jobs |
| Ahmedabad Jobs |
| Mumbai Jobs |
| Pune Jobs |
| Vijayawada Jobs |
| Gurgaon Jobs |
| Noida Jobs |
| Oil & Gas Jobs |
| Banking Jobs |
| Construction Jobs |
| Top Management Jobs |
| IT - Software Jobs |
| Medical Healthcare Jobs |
| Purchase / Logistics Jobs |
| Sales |
| Ajax Jobs |
| Designing Jobs |
| ASP .NET Jobs |
| Java Jobs |
| MySQL Jobs |
| Sap hr Jobs |
| Software Testing Jobs |
| Html Jobs |
| Job Location | Chennai |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
The Classmate philosophy is simple: Everyone is born unique. Classmate stands for the celebration of this uniqueness within every individual to ensure that the seed of originality does not get lost. Classmate encourages its users to nurture their true talent, follow their true calling and become whatever they truly want to be.Classmate aids in this by offering high quality products that are affordable. After all, in the right hands, a pen can be much more than a pen, and a notebook can be a window to the world. As a partner and friend to children during their most important years, Classmate attempts to create an environment for them to learn and grow in, as they write their own futures, encouraging them to, Likho Apna Kal! ROLE PROFILE :JOB TITLE : Assistant Brand Manager, Non- NotebooksLevel : 5First Appraiser : Brand Manager, Non- NotebooksSecond Appraiser : Head of MarketingPURPOSE OF THE JOB :Assistant brand manager supports the brand manager in operationalizing the brand plan by engaging with key stake holders (sales, operations, supply chain team) to deliver on key elements of planned deliverables. He will play critical role in understanding competitive action, consumer behavior as well as identifying the trends in various markets. KEY FOCUS AREAS :a. Operationalize Brand activity plan to Communicate the strategy effectively to the consumers to enhance the saliency, recall and awareness - Implement the brand plan (Digital + BTL) to ensure that brand objectives are achieved- Manage external agencies to ensure all brand activity is in line with the requirements of the brief- Developing & managing merchandise collaterals for retail - Exploring brand tie-ups & consumer promo to create excitement- Cost effective BTL activities to improve retail experiences b. Innovate existing Products and processes to deliver higher experiences- Developing new set of differentiated products with NPD/Operations- Regularly exploring cost optimization opportunities- Competitive benchmarking for each SKU in the product categories and Employ innovation in products to achieve competitive advantagec. Operationalization and execution of planned objective plan by engaging with sales , operations and supply chain team- Manage monthly category schemes basis regular competition scheme mapping - Run differentiated trade marketing schemes to aid turnover growth- Work closely with Trade Marketing and Operations to ensure product and brand activities are correctly managed throughout the supply chain- Provide product knowledge to the Trade Marketing team to improve selling effortd. Continuous engagement with consumers and retailers to develop superior understanding of various identified activities - Gather market intelligence on competitive activity for proactive response as opposed to reacting to competition actions - Consistent engagement with consumers spread across TG ( through consumer immersions)- Consistent engagement with retailers spread across geographies ( through market visits)- Use third party reports to create a cogent case for any interventione. To track & control marketing spends for the Brand - Understand the impact of cost elements on brand profitability f. Ensure adherence of legal, statutory and code of conduct- Liaison with the Corporate IPR & Legal team on Brand propriety and legal issues.- Adherence to company code of conduct and Compliance with all statutory and regulatory norms,
Keyskills :
marketingsalesadvertisingbrand managementmarket researchcode of conductsupply chainmusic makingbrand financeconsumer goodscost effectivetrade marketing