Brand Manager

Job Description

Asst. Brand Manager/Brand Managers are required in one of the leading Apparel chain in Chennai, only females will be preferred.ROLE PURPOSE: To execute marketing led activities to generate walk ins to the storesTo collect competitor pricing information and recommend suitable pricingTo understand consumer requirements from salonTo audit the outlets to identify the quality of all available brand elements, collateral exhibits and customer satisfactionCOMPETENCIES REQUIRED :KNOWLEDGE :MBA / PGPM Marketing or any degree3 - 10 yrs experience in a similar roleCRITICAL SUCCESS FACTORS :Communication skills (both written & verbal)Attention to detailStakeholder ManagementSelf motivatedMulti taskingPrioritizationOrganizational SkillsPeople ManagementBusiness AcumenCustomer OrientationInfluencing skillsFUNCTIONAL SKILLS :Working knowledge in conceptualising and implementing marketing programs.Strong analytical skills and ability to convert findings delivered thru analysis into actionable insights in all aspects of marketing plan.Hands on experience in digital marketing (management of website, social media platforms, mobile apps)DesirableNatural inclination, passion towards the lifestyle / salon industryTECHNICAL SKILLS (IF ANY) :NoneKEY ACCOUNTABILITIES & OWNERSHIPFINANCIAL PERSPECTIVEWork together with salon / cluster / regional business development teams to develop category specific Go-To-Market strategies that drive top line and bottom line goals.CUSTOMER PERSPECTIVECreate and maintain a trade marketing calendar of activities (in line with current trends) and special promotions (e.g. based on seasonality) in coordination with both the operations and branding team.Enable partnership with potential business partners to propose exciting offers to the customers through these channels and expand the customer base.Identify the reason behind why a certain service isnt getting the desired response in certain regions and propose different campaigns accordingly post aligning the operations team.To develop, implement and monitor 4-5 customer recruitment programs with the objective of attracting new customers to the salon.INTERNAL BUSINESS PERSPECTIVEDeveloping and executing the Trade & BTL Marketing strategy of the Brand to achieve defined business objectives.Based on the data available on customer spent (services preferred by new customers, region wise pattern of fast selling services etc.), design, implement and evaluate marketing campaigns.Responsible for developing all brand collaterals (bulk sms, whatsapp promotional msgs, posters, leaflets, vouchers, gift cards etc.) related to every campaign.Implementing and evaluating promotions for the priority channels on time and within budget to maximize the return on investment and ensure adequate levels of participation.LEARNING AND GROWTH PERSPECTIVEKeeping abreast with current beauty & hair trends in the market.Taking part in any industry related events to gather insights on competition & consumer behaviour.KEY PERFORMANCE INDICATORSCustomer acquisition % by regionROI on organizational partnershipsREPORTING STRUCTUREDIRECT REPORTEES : NoneTEAM SIZE : NoneWORKING RELATIONSHIPS: INTERNAL: Brand & Operations teamEXTERNAL: Agency & partner organizations2. Working location: Chennai Arumbakkam3. Working Days in a week & hours: 6 days working ,9:30 am to 6 pm4. Full Time / Part time: Full time5. Direct work / Hybrid/Work from home: work from office6. Any Age limit: 387. Need to travel / Frequency of Travel: twice or thrice in month8. Working in one particular location or need to work for multiple outlets for the organization: for whole company9. Any other allowances / incentives given apart from the Salary during normalworking period or traveling time: no10. Job Designation / Title : Asst Brand Manager & Brand Manager

Keyskills :
brandingaast. brand manager