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Content Marketing Manager

3.00 to 6.00 Years   Chennai   28 Mar, 2023
DigitalOcean, Inc
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryBPO / Call Center
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    What Youll Be Doing:
    • Own and execute content strategy and plan to 2X traffic, signups and conversions from the blog within 12-months
      • Collaborate with marketing leadership to develop and execute holistic content marketing strategy across all channels to drive results around organic search (impressions, clicks), CTA clicks, signups & conversions.
      • Conduct competitive analysis and audits to ensure we are ahead of the curve
      • Monitor old (decay) & new content for search visibility, brand voice, consistency, and quality
      • Develop and execute content creation, repurposing, and distribution across channels to maximize results and reduce workload
      • Collaborate with community, marketing, WordPress, agency, ads, and various teams to drive measurable blog contribution to lead gen.
      • Grow Cloudways newsletter subscribers from X to Y. And improve email engagement.
      • Create and maintain content marketing playbook and standard procedures and ensure compliance
    • Outrank competitors on Key Landing Pages in next 6 months with 2X Traffic Improvement from Organic
      • Collaborate with the SEO and Customer Success teams to overhaul landing pages with 4 steps of buyer decision process
      • Improve the visitor flow on the pages by continuous monitoring through hotjar.
      • Collaborate with the CRO team to A/B test for continuous improvement of CTR to signup page.
      • Implement/execute internal linking best practice
      • Update landing pages on regular basis with new features, customer reviews
      • Report on results following different initiatives on weekly basis
    • Own content for product launches to maximize and drive key performance outcomes
      • Collaborate with marketing leads to develop product launch strategy and plans for content
      • Execute plans to maximize engagement, impressions, and conversions
      • Collaborate with other teams like WordPress, advertising, content, and agency teams to align social plans for maximizing launch impact
      • Report on results following launches and develop ideas to improve on every launch
      • Create and maintain product launch playbook and standard procedures for content teams
    • Own content team quality & efficiency KPIs
      • Review and improve the current SOPs and workflows and define the success criteria for each.
      • Own content calendar and deadlines (achieving 90% set deadlines)
      • Onboard new writers with proper onboarding plans & goals
      • Ensure team leads become the owners of different initiatives and drive results accordingly.
    What Youll Add to DigitalOcean:
    • BA/BS degree or equivalent working experience (Mass Communications, Marketing, Computer Science)
    • 3 years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, web copy, social media, etc.)
    • Past experience of working with SEO content, landing page copywriting, CRO.
    • In-depth knowledge of the content clusters, co-creating content with influencers and customers.
    • Experience in producing smart CTAs according to the visitor lifecycle stage
    • Advance knowledge of Google Analytics and other content analytics tools.
    • Advance knowledge of content decay and improving old content
    • Knowledge of internal linking techniques
    • Able to build content distribution plans for different content types
    • Understand the buyer decision process and content needed to help customer make a decision
    • Good time-management & team management skills
    • Setup content quality and efficiency KPIs
    • Build dashboards with BI team to show the progress of each initiative
    • Ability to multitask
    • Strong interpersonal and communication skills
    • Critical-thinker and problem-solver
    ,

Keyskills :
social mediasalesbusiness developmentbrand management

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