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Growth Product Manager- (Marketing, Growth Hacking)

4.00 to 9.00 Years   Chennai, Noida, Hyderabad, Gurugram   26 Feb, 2022
Packt Publishing Private Limited
Job LocationChennai, Noida, Hyderabad, Gurugram
EducationNot Mentioned
SalaryRs 9 - 18 Lakh/Yr
IndustryE-Learning
Functional AreaProduct MarketingMarket Research (MR)
EmploymentTypeFull-time

Job Description

    DescriptionWe are looking for a passionate and experienced growth product manager who is user focused and data driven. In this role you will take complete ownership of the growth strategy for Packts library subscription service for tech professionals, helping lead us from product market fit to scalable growth.
    • Own high-level OKRs for subscriber acquisitions from organic traffic, referrals, and paid channels
    • Improve metrics for sign-up, conversion, and CAC
    • Work with other Product Managers, Analytics, UX and Development to drive growth
    • Lead the ideation and delivery of product features and optimisations that drive user growth through network effects
    • Optimise our existing content-driven ibound SEO acquisition strategy
    • Develop new outbound acquisition strategies around paid channels
    • Work with other teams to convert channel customers into Packt subscribers
    Competencies
    • User focus: Seeks to understand user needs and put this at the heart of decision making and can get inside the mind of the user, taking an interest in their goals and challenges.
    • Clear and influential communicator: Can put ideas across simply and clearly and organize a complex reality into a simple and logical structure. Be able to enthusiastically and persuasively sell your vision to stakeholders.
    • Analysis and problem solving: Able to derive product solutions and priorities based on quantitative data analysis and user insight.
    • Commercial judgement: Understands the commercial drivers of business impact and can plan strategies accordingly, which may evolve in a changing and uncertain environment.
    Requirements
    • Previous experience of success with product growth and rapid scaling
    • Experience of a subscription or SaaS business, specifically B2C
    • Educated to degree level or similar
    • Proven user insight capability
    • Data centric
    • A product mindset and eye for good UX
    Desirable
    • Technical background with experience in software development or web technologies
    • Experience in a rapidly scaling startup environment
    • Experience with SEO
    • Management of paid budgets
    Key results areas
    • Organic acquisition of new subscribers
    • Referral of new subscribers
    • Paid acquisition of new subscribers
    • Customer Acquisition Cost
    BenefitsYou will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.
    • Bonus scheme
    • Pension contribution
    • Eye Care scheme
    • 5 days working
    • Flexible hours - choose how, when and where you work

Keyskills :
growth hacking

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