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Hire for Digital Marketing Manager

3.00 to 6.00 Years   Chennai   16 Oct, 2022
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

    Dear Candidates,We have Opening for Digital Marketing ManagerRoles & Responsibilities:-
    • We are looking for a passionate Digital Marketing Specialist with a good amount ofexperience with E-commerce marketing to join our team.
    • You will report directly to the Founder and lead all of our marketing initiatives. Your duties will include managing all marketing operations, assessing and improving existing initiatives, and devising newstrategies to increase revenue.
    • To be successful in this role, you will be able to tailor marketing strategies to complementthe organizations objectives.
    • You will have excellent leadership and communication skills to successfully provide guidance to your team, and you will have a vast knowledge of current marketing trends.
    • Job Location: ECR
    Qualifications: - At least 3 years experience specializing in E-Commerce Growth and Conversion Experience with site merchandising, site search, segmentation, customerexperience personalization and A/B testing Data driven, mathematical mindset and abilities Strong understanding of social behaviour Experience with CRM and email retention marketing Proactive self-starter with a sense of accountability and integrity. Excellent understanding of website development Possess strong understanding of the relationships between page views,conversion and other relevant web based KPIs and action informationaccordingly Significant experience in an eCommerce Growth role. Quantitative / analytical skills balanced with passion to improve digital customerexperience Passionate about digital and using data to drive decisions Ability to prioritize while thinking on macro level and be extremely detail oriented Extremely high level of energy, creativity, and sense of urgencyIDEAL CANDIDATE: - Mathematical, numbers person who has a strong understanding of websiteconversion and functionality Driven self-starter, with an entrepreneurial mindset Demonstrated ability to work both strategically and tactically Ability to multi-task, prioritize and organize work to meet deadlines and multiplerequests Positive and team oriented with a no-task-is-too-small attitudeEducation/ExperienceRoles & Responsibilities: - Driving the sales performance of the e-commerce platform Responsible for E-Commerce growth and profit Perform frequent updates of the content on the site including creative imagery Map out all of the customer journeys to improve and optimize the eCommercesales funnel Implement SEO best practices, audit projects for SEO & make recommendations Maintain best practices for UX/ UI and site functionality Deliver a best in class CRM approach to enhance customer loyalty and lifetimevalue Develop short and long-term E-Commerce & offline strategies and execute with aroadmap that is integrated with Company strategy Consistently QA the site to ensure content and merchandise are accurate and UXis optimal Act as liaison with digital agency partners Manage the creative production of E-commerce and social media marketingmaterials and graphic assets Optimize website conversion throughout all funnels Create strategic e-commerce merchandising plan that includes product launches,merchandising and assortment optimization. Act as liaison with our web developer Use site analytics to plan and develop initiatives to improve engagement,maximize conversion, increase site traffic and achieve sales goals. Manage the creation and improvement of all product pages. Feature appropriate product as it relates to current and future inventory levels Develop a pipeline of new product and partnership ideas for e-commerce throughmarket research and innovation. Analyze competitors on an ad hoc/seasonal basis identifying opportunities thatmay help improve the customer proposition of the website. Week over week review of analytics to ensure growth from previous period Responsible for the promotion and sell through of excessive Inventory Report key findings of performance of units per category Monitor organic and referral traffic, conversions Plan months in advance for specific high volume periods and coordinate withrespective teams including marketing & logisticsRegards,Team HR

Keyskills :
digital marketingdigital marketing experiencesocial mediasocial media marketing

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