Junior Copywriter

Job Description

The candidate will help conceptualize and execute social media content and campaigns. Ongoing assignments will range from concept development (everything from taglines to campaign concepts) to the creation of long - and short - form content.Job Location: Chennai.Junior Copywriter Content Specialist Social MediaAbility to generate creative content on a day - to - day basis. Should possess excellent analytical skills. Has good knowledge with principles of SMM Must be proficient in English and should have a flair in writing daily postings on various Social Channels. Good technical understanding and can pick up new tools quickly Ability to manage multiple projects , prioritize and meet tight deadlines in a fast - paced environment In - depth knowledge and understanding of all social media platforms Knowledge of blogging and seeding to relevant blog pages , groups on social platforms and relevant communities. Ability to effectively communicate information and ideas in written and verbal format , and build and maintain engaging conversations online. A Team player , with the confidence to take the lead and guide other departments when necessary Complete Social Media Management for a brand; ranging from strategy , plans , execution and monitoring the results. Collects and analyzes data related to social media marketing campaigns. Tracks performance of various social media initiatives and develops/implements changes to improve business results. Assists organizations in identifying appropriate social media channels for their specific business needs , and tailors campaigns to the target audience. Familiar with a variety of the fields concepts , practices , and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of complicated tasks. May lead and direct the work of others. A wide degree of creativity and latitude is expected. Experience across driving Social Media campaigns for National brands(Ideal) Generate reports on Social Media campaigns , highlighting positives & negatives and campaign progress Proficient in Qualitative and Quantitative research methods Leverage technical tools and quantitative data to ensure overall campaign success , uncover problems , and measure results. Deliver real time content within relevant social spaces which dynamically engages the audience Should be able to build and nurture a community online Be the agony aunt of the team byproviding analysis and recommendationsas various projects evolve. Prepare campaign insights reports , including analysis and research leveraging performance and delivery data. Must have a go - getter attitude and should be aware of various Social media trends. Should be proficient in deadlines and reporting to Senior Managers. Will report to a Social Media Manager or head of a unit/department. Candidates with blogging , newsletter writing and management , press releases experience would be preferred. Skills required: A graduate degree Proven experience in Digital and/or Social Media Marketing with a digital agency 1 2 years experience in social media marketing with demonstrated successes Candidates with knowledge in design softwares like Photoshop , Illustrator etc. will be preferred. Should have experience of conceptualising , executing and managing social media/digital campaigns for brands , preferably national brands. Attention to detail and the ability to effectively multi - task in a deadline driven atmosphere Experience in Digital media company/online media company with proven ability to lead a team will be preferred Proficiency in MS Excel , PowerPoint , and Word Passion for social media and internet marketing industries Excellent verbal and written communication skills Outstanding ability to think creatively , identify and resolve problems Strong secondary research and structuring skills Ability to clearly and effectively articulate thoughts and points High levels of integrity , autonomy , and self - motivation Excellent analytical , organizational , project management and time management skills (pdf , doc , docx - Under 2MB),

Keyskills :
advertisingcontent managementcopy writingcreativitymarketing communicationssocial media marketingsocial media managementsocial mediadigital mediapress releasesdigital agencymedia marketingtime managementmedia managementcreative contentmanag